Director of Sales

Director Of Sales

This position is accountable for the direction, management, and growth of sales across North and South America. The Director of Sales is responsible for driving revenue growth, profitability, and market expansion across North and South American markets while ensuring alignment with Tri Mark's global strategy.

The position leads the development and execution of sales strategies, oversees key account management, and ensures effective coordination between Sales, Engineering, Product Management, and Operations. The role is responsible for achieving short- and long-term corporate objectives related to growth, profitability, and market leadership.

Total Tri Mark Sales +/- 90M

Total Employees +/- 500

Total number of Facilities +/- 6

Total Payroll +/- 30MM

Direct Reports +/- 4

This position reports to the Senior Vice President and is responsible for the leadership, direction, and performance of all North & South American sales activities. The Director of North & South American Sales operates within a global, matrixed organization and collaborates closely with global counterparts to ensure alignment of strategies, customers, and market approaches. The position is assisted by the following staff :

Market Manager ( 206 ) - This position is accountable for the direction, management, and growth of assigned markets, as well as the growth of new markets within assigned areas. The position recommends product line additions, deletions, and cost-reduction programs in markets of responsibility. The position is also responsible for profitability, market-based pricing, competitor intelligence, and management of projects that satisfy customer requirements.

Market Manager (Non-206) - This position is accountable for the direction, management, and growth of assigned markets, as well as the growth of new potential applications and opportunities within assigned markets. The position recommends product line additions, deletions, and cost-reduction programs in markets of responsibility. The position is also responsible for profitability, market-based pricing, competitor intelligence, and management of projects that satisfy customer requirements.

Market Manager (SV & PS) - This position is accountable for the direction, management, and growth of assigned markets, as well as the growth of new potential applications and opportunities within assigned markets. The position recommends product line additions, deletions, and cost-reduction programs in markets of responsibility. The position is also responsible for profitability, market-based pricing, competitor intelligence, and management of projects that satisfy customer requirements.

Customer Relations Manager : (1) This position is accountable for creating the MRP (materials requirements plan), CRP (capacity requirements plan) and ERP (enterprise resource plan). These plans are in turn used to drive materials, people, machinery, and budgets for the next 1 to 5 years.

The incumbent has direct responsibility for leading and developing a team of sales and account management professionals, including Market Managers (On-Road, Off-Road and SV/PS), Account Management, and Customer Relations. The role requires the ability to motivate, develop, and manage personnel to achieve sales targets, profitability goals, and market expansion initiatives.

The position is responsible for identifying and executing profitable growth opportunities across North and South America by market segment, application, and customer. This includes evaluating market dynamics, competitive positioning, pricing strategies, and customer requirements to develop and implement effective sales strategies and tactical plans.

The Director of North & South American Sales plays a key role in managing and expanding relationships with key OEM customers and strategic accounts. The incumbent ensures that Tri Mark maintains strong relationships with decision-makers across engineering, purchasing, and executive leadership within customer organizations. The role is responsible for driving account penetration, increasing share of wallet, and ensuring Tri Mark is positioned as a preferred supplier.

The position works cross-functionally with Engineering, Product Management, and Operations to align product offerings with market needs and ensure successful execution of customer programs. The incumbent ensures that all sales activities and customer engagements align with Tri Mark's product development processes and quality systems.

The role includes responsibility for monitoring and managing the profitability of products and accounts within the North & South American region. The incumbent evaluates pricing strategies, cost structures, and product lifecycle performance to ensure alignment with corporate financial goals. When performance falls below expectations, the position leads efforts to implement corrective actions, including pricing adjustments, cost-reduction initiatives, or product rationalization.

The Director of North & South American…