Vice President Marketing and Communications

Vice President for Marketing and Communications

Connecticut College | New London | Internship | Posted Jan 16 |

Pay Type:

Negotiable | Benefits:
Full Benefits | National | Relocation Reimbursement:
Yes

Connecticut College invites nominations and applications for the position of Vice President for Marketing and Communications (VPMC). This dynamic opportunity will lead a talented team and transform the College’s marketing and communications enterprise. The VPMC will bring creativity, strategic vision, and collaborative leadership to elevate the College’s visibility and impact in a rapidly changing communications landscape.

Reporting to President Andrea

E. Chapdelaine, Ph.D., the Vice President for Marketing and Communications is the chief communications and brand officer. The VPMC provides strategic leadership and drives alignment for all aspects of marketing and communications, including brand, advertising, earned media, social media, creative services, web presence, and executive communications. This role articulates the College’s excellence, innovation, and commitment to equity through compelling narratives and integrated content strategies aligned with institutional goals that engage diverse audiences and have an impact.

• Provide strategic and operational leadership to ensure marketing and communications align with the College’s mission, strategic goals, and fiscal sustainability.
• Work closely with the President, senior leaders, the Board of Trustees, and campus partners to advance institutional priorities and actively engage in the life of the College.
• Build strong relationships across campus, foster collaboration within the division, and unite teams around the College’s strategic messaging pillars reflecting mission, values, and academic excellence.
• Oversee brand strategy, digital outreach, media relations, creative services, and institutional messaging to ensure the College’s story and strengths are communicated clearly and consistently.
• Staff the Board of Trustees’ Marketing and Communications Committee and provide counsel on institutional messaging, reputation management, and issues communications.
• Serve as Chief College Relations Officer: oversee emergency operations communications and act as the primary spokesperson in crisis situations, ensuring 24/7 readiness.
• Draft and advise on presidential speeches, correspondence, and high-stakes communications; participate in major College events such as convocation, commencement, and reunion.
• Lead comprehensive marketing and communications strategy across digital, print, web, and media platforms; drive digital-first strategies and manage large-scale website projects to enhance design, content, and user experience.
• Strengthen media relationships, elevate thought leadership, and ensure brand consistency across campus touchpoints, including athletics communications and signage.

• Bachelor’s degree required; advanced degree preferred.
• Minimum ten years of experience in marketing and communications, with a strong record of creating and implementing results‑oriented plans in higher education.
• Proven marketing leadership with deep understanding of enrollment trends, branding, digital engagement, reputational enhancement, and stakeholder engagement.
• Strong oral and written communication skills and the ability to evaluate creative work across text, graphic design, and video production.
• Digital and technology‑driven vision: expertise in paid and organic social, search, and display advertising; experience managing large‑scale website redesigns and advanced analytics, including AI‑driven marketing tools.
• Collaborative and inclusive leadership with empathy, strong interpersonal skills, and a talent‑development orientation.
• Commitment to Connecticut College’s core values of academic excellence, justice and fairness, shared governance, and environmental stewardship.
• Outstanding organizational skills, ability to set priorities, meet deadlines, and flexibility to travel as needed.

Salary is competitive and will be determined based on relevant experience and internal equity.