Campaign Specialist

Campaign Performance Specialist

The Campaign Performance Specialist is responsible for handling all campaign related activities, including search engine advertising (SEA), paid social, and affiliate marketing, to support campaigns and maintain a consistent media presence, working under general supervision.

Your role:

• Leads omnichannel marketing activities (SEO, paid social, programmatic, influencers, PR) by translating brand and category strategies into execution.
• Manages agencies (media, influencers, PR, content) and budgets, ensuring efficiency and alignment with KPIs and briefs.
• Supports and optimizes campaigns and always-on activations, defining ecosystems, target metrics, and ensuring alignment with business objectives.
• Drives analytics, reporting, and ROI modeling to enable data-driven decisions, continuous optimization, and performance improvements.
• Guides market teams toward online excellence through coaching, cross-functional coordination, and performance insights, with focus on North Latam (Mexico, Colombia, Panamá, Ecuador) and strong English communication skills.

You're the right fit if:

• Bachelor's / Master's Degree in Business Administration, Marketing or equivalent.
• Minimum 5 years of experience with Bachelor's in areas such as Event Management, Campaign Creation, Project Management, Agency Handling or equivalent OR no prior experience required.
• Experience in agency and campaign management
• Skills in data analysis, interpretation, and business intelligence tools
• Knowledge of digital marketing and e-commerce platform management

This role is an office role.

About Philips:
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.