Unternehmensbeschreibung

Social Media Manager

We Are Era is a European community economy company focused on community-driven relevance. We decode what drives people using data and translate these insights into culturally relevant stories across platforms, formats, and markets. With locations in Amsterdam, Antwerp, Berlin, Cologne, Münster, Paris, Milan, and Stockholm, our international team creates impactful and relevant stories for communities across all platforms. Not without reason, We Are Era sees itself as the shortest path to any community and subculture.

Our projects range from TV productions and fictional series to branded formats on platforms like You Tube, Instagram, Twitch, or Tik Tok. We develop and accompany creators on the way to their own personality brand. Our international team of 400 people speaks all languages - from mainstream to subculture, from the Fridays-For-Future movement to K-Pop culture.

You will manage the social media presence of one of the most visible retail and e-commerce brands in Germany. You will not only plan but also develop content with a clear stance: along pop-cultural moments, brand, target group, platform logic, and measurable performance. You will connect organic always-on and campaigns into a consistent social experience that creates relevance and delivers results.

The position is temporarily for one year as a parental leave replacement.

Ownership for editorial planning, publishing, and content orchestration

Strategic planning, control, and implementation of organic social-first content across all relevant platforms

Development of channel- and target group-specific content approaches, from always-on to campaigns

Creation of performance-driven copy (hooks, captions, CTAs)

Continuous analysis of content performance and derivation of specific optimizations

Close cooperation with strategy, creation, account, project management, and production

Active development of the social presence of a brand with high reach and cultural visibility

Qualifications

Several years of experience in social media management on the agency side, ideally with large brand budgets

Sophisticated handling of complex social setups and multiple stakeholders

Deep understanding of platform mechanics, content formats, and communities

Excellent sense for storytelling, trends, communities, and cultural relevance

Experience in editorial planning, content control, and performance optimization

Structured, self-reliant working style with a high standard of quality