Praktikum Brand Strategy​/Intern Brand Strategy

Intern Brand Strategy

Cologne, Germany

Interbrand understands what it takes today to build the world's most iconic brands. To support our clients in an ever more complex and fascinating world, we have renewed our commitment to both common global standards and greater empowerment, experimentation and entrepreneurialism. Interbrand is its people. We are a global team of highly diverse thinkers, makers and collaborators. We are proud of our heritage and often regarded as the university of branding.

Over the past four decades, we have pioneered iconic work and invented many of the brand building tools that are now commonplace. In collaboration with many of the world's leading brands, we are pioneering the future of brand building. In a world where people's expectations are moving faster than businesses, we give our clients the confidence to make iconic moves that create desire and utility, reshape the competitive landscape and drive extraordinary results.

The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world.

Our culture is informed by a set of behaviours we co-created as a business. Our behaviours give us space to experiment, permission to speak out, and a model of leadership that anyone in the business can adopt. Our behaviours are Lead with love, Be Brave, Listen First and Make it happen. We are proud of our behaviours. They make us, us.

At Interbrand, strategy is where insight meets possibility. As a Strategy Intern, you'll join our Strategy team for 6 months to learn how brands are built, positioned, and evolved. You'll collaborate on real client projects, contribute to strategic thinking, and develop your understanding of how brands create value and connect with audiences. Under the mentorship of experienced strategists, you'll help build the analytical and creative thinking that powers meaningful brand work.

• Learn Interbrand's strategic methodology and approach to understand how we analyze brands and develop strategy that drives meaningful conversations with clients
• Learn how all disciplines collaborate to create iconic moves that can be measured in terms of brand value
• Support cross-functional project teams in building strategic concepts and brand thinking across a varying number of challenges. Specific tasks include:
• Conduct benchmark analysis, trend-spotting, and competitive research to support the team in identifying insights.
• Help prepare client presentations and workshop materials
• Contribute ideas and perspectives in internal regroups and meetings
• Participate in client meetings and presentations, observing how strategy is communicated

As this internship is located in Germany within an international working context, we are looking for fluency in German and English.

You are in your final year of university or freshly graduated. You have a portfolio of previous work (e.g. university projects, previous internship work, personal projects) demonstrating strategic thinking, research, insights and range of thinking. You are an active follower of branding across various channels and can articulate what makes brands interesting. Not a must, but a plus:
You already bring some experience in brand consulting, strategic marketing, market research, or similar fields (internships, projects, or coursework welcome).

You are collaborative and eager to learn from experienced strategists and peers. You are equally comfortable speaking up with ideas and perspectives and not afraid to challenge conventional thinking. Overall, you have proven to work well in team environments and actively seek opportunities to work with others.

Naturally, you unpick brands, marketing or advertising to stimulate your thinking. You are fascinated by the combination of strategy, creativity,…