Marketing & Events Specialist

Reports To:

Marketing & Events Director

• People:
  None, other than self.
• Data:
  Vendor lists, customer information, email database, editorial and advertising content, readership data/analytics, SAS tools.
• Things:
  Computer, telephone, all department files.

• Coordinates all aspects of PBN’s annual events.
• Develops and implements plans and checklists of assigned events.
• Assist Publisher and Sales as needed with special emphasis on in-house advertising and promotion.
• Manage all the ROS ads and E-Blasts for clients, in-house sales products, and events.
• Manage and grow social media platforms to promote PBN and community events.
• Manage all paid co-branded social media posts for clients.
• Work efficiently and effectively with in-house staff, customers, and vendors.

• Suggest and initiate, as appropriate, new methods and procedures to enhance the efficient operation of the department.
• Generate revenue through  ticket sales.
• Develop promotional plans and coordinate in-house and outside media promotion of PBN events within budget parameters.
• Develop, manage, and post all event-related pages and updates on the company website, including the creation of special landing pages for collecting information, nominations and registrations in Word Press.
• Process registrations for all events, prepare name badges, and manage the registration table on the day of the event.
• Email thank-you follow-ups to all attendees and enter emails into the database.
• Assist with budgeting and flash reports, including monitoring monthly budgets and expenses.
• Assist in PBN promotion house ad flow with Graphic Designers and online components.
• Coordinate the development and training of online registration tools for:
  • attendee registrations and award nominations for all PBN Publications events.
  • online reservations of event-related transactions for all events, program ads, electricity and other.
  • assisting other sales-related initiatives for print, digital or event advertising and sponsor ships offered by PBN Publications.
• Promote and increase opt-in email addresses for the daily e-newsletter.
• Plan, develop, and execute social media campaigns, landing pages and other promotional strategies to increase email subscribers.
• Create content for events, promotional campaigns, and other areas as needed.
• Integrate video into the company website and social media.
• Coordinate the production and implementation of videos produced by outside vendors, if the budget allows.
• Coordinate the production and marketing of corporate or client-related podcasts, including the integration of the podcasts on the company website.
• Positively represent PBN and WCI in the community.
• Communicate clearly both verbally and in written form, with the highest degree of professionalism and confidentiality.
• Maintain a “customer comes first” environment with a proactive commitment to internal and external customer service.
• Actively participate in Great Game of Business.
• All other duties as assigned.

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Tuition reimbursement
• Vision insurance