Associate Brand Manager

Associate Brand Manager - Aura Cacia® Brand

Founded in 1971, Country Life, LLC is a wellness company dedicated to enriching lives through a natural and holistic approach to well‑being. Its portfolio of brands include Country Life® Vitamins, Bio Chem® protein powders and sports nutrition, Desert Essence® personal care and Aura Cacia® essential oils and aromatherapy products. For more than 50 years, Country Life, LLC has been committed to delivering high‑quality products made with responsibly sourced, naturally derived ingredients and backed by rigorous manufacturing and testing standards.

The certified B Corporation manufactures its products at NSF‑GMP registered facilities in Hauppauge, New York. Learn more at

The Associate Brand Manager, in conjunction with the marketing team, will lead the growth and development of the Aura Cacia® Brand. They will develop, implement and manage marketing activities to maximize sales for Country Life supplements and Biochem protein powders and nutritionals.

Assist in:

• Managing the Aura Cacia product portfolios
• Planning and activating brand positioning efforts
• Managing new product development, including product ideation, development of product briefs, packaging development and creative direction
• Working through product lifecycle management
• Preparing and activating marketing brand plans as well as support plans for platform launches
• Providing copywriting and design direction
• Coordinate mailings and deliverables to other departments by working with trade marketing

Assist in:

• Performing ongoing financial analysis of marketing programs and new product launches against established KPIs
• Assist customer service with customer product inquiries and maintain FAQ report
• Responsible for database maintenance and new product entry – SPINS and Clear Cut data
• Perform competitive analysis across categories
• Process departmental invoices and track departmental budgets
• Coordinates project initiatives to achieve on‑time deliverables.

• Maintain up‑to‑date product/attribute information on e‑commerce websites
• Provide copy for all new products for Aura Cacia websites plus product updates
• Coordinate the development of digital campaigns such as influencer programs and social post
• Handle all PR/Digital Media product and/or information requests

• Lead cross functional team to execute Aura Cacia brand label projects
• Collaborate with cross‑functional team:
  Product Development, Regulatory, Sales, Customer Service, QA/QC, Supply Chain, Operations plus external agencies:
  Digital/PR
• Help provide Sales with the tools and knowledge to be effective (PowerPoint Presentations, Sales Collateral, Comps, Data, etc.)

The above is not intended to be an all‑inclusive list of responsibilities. Other activities may be assigned as required by management.

• 2–3 years prior experience (CPG marketing, retail or agency environment a strong plus
• Personal care experience is a plus (Natural and/or Conventional) or strong knowledge/passion for the category

• Entrepreneurial, roll‑up‑your‑sleeves type of person
• Highly analytical (ability to derive insights from data)
• Creative & strategic thinker (ability to assess or analyze a situation and derive the optimal path for action)
• High level of accountability; self‑motivated (high level of drive and commitment to an objective)
• Organized and detail‑oriented
• Analytical with strong experience with consumer data (IRI, Nielsen, Spins, etc)
• Build effective relationships with key internal and external partners = Team Player
• Strong work ethic
• Ability to use a computer to create customized spreadsheets, charts, reports, and presentations, and interpret data. Ability to analyze data and basic financial documents and apply information to make decisions.