Digital Media & Content Strategist

Rub Line Marketing is seeking a highly motivated, energetic, and creative Digital Media & Content Strategist to lead the execution of multi-channel digital campaigns across social media, email, SMS, and MMS platforms. This role is both strategic and hands-on, responsible for developing engaging campaigns, producing compelling content, and translating performance data into clear, actionable insights for both internal teams and clients.

The ideal candidate thrives in a fast-paced environment, stays ahead of digital trends, and takes ownership of content performance from ideation through execution and reporting.

• Develop and execute integrated digital media campaigns across social platforms, email marketing, SMS, and MMS channels.
• Collaborate with account managers and clients to align campaign objectives with brand voice, audience behavior, and business goals.
• Build campaign calendars and maintain consistent publishing schedules across platforms.

• Create original, platform-specific content including short-form video, static imagery, captions, scripts, and calls-to-action.
• Script, edit, and optimize viral-style video content for social distribution.
• Adapt long-form or evergreen content into high-engagement social, email, and SMS assets.
• Continuously refine content based on performance, trends, and audience engagement.

• Actively research emerging social trends, formats, audio, memes, and platform updates.
• Rapidly test and execute trend-based content while maintaining brand alignment and quality standards.
• Identify opportunities for clients to gain organic reach and cultural relevance.

• Write, design, and deploy email marketing campaigns aligned with broader digital strategies.
• Create compelling SMS and MMS campaigns focused on engagement, conversion, and retention.
• Maintain best practices around frequency, compliance, and deliverability.

• Analyze engagement and performance reports across all digital channels.
• Develop clear, concise performance summaries highlighting wins, challenges, and optimization opportunities.
• Use data to inform future content, creative direction, and campaign strategy.
• Present insights internally and contribute to client-facing reporting as needed.

• Engage professionally and confidently with clients, understanding their goals and translating feedback into action.
• Collaborate closely with internal creative, strategy, and account teams.
• Maintain strong communication, follow-through, and accountability across all assigned projects.

• 2–5 years of experience in digital marketing, social media, or content creation
• Proven ability to create and edit short-form video and digital content for social platforms.
• Strong copywriting skills across social, email, and SMS formats.
• Experience analyzing engagement metrics and campaign performance data.
• Familiarity with social scheduling tools, email platforms and analytics dashboards.
• Highly organized with the ability to manage multiple clients and deadlines.
• Energetic, enthusiastic, and self-motivated with a strong sense of ownership.
• Creative thinker who balances innovation with execution discipline.
• Naturally curious and proactive about digital trends and emerging platforms.
• Comfortable working independently while collaborating effectively within a team.
• Client-focused mindset with strong interpersonal and communication skills.