CRM and SMS Marketing Performance Analyst

Location: Nevada

Position Summary Dollar Loan Center is seeking a highly organized and analytical CRM/SMS & Marketing Performance Analyst to support the Marketing Department across CRM, email and SMS marketing, marketing analytics, campaign performance, ROI measurement, digital analytics, and departmental reporting.

This role combines hands-on CRM execution with marketing performance analysis. The position will manage customer email and SMS campaigns, analyze marketing performance across channels and markets, establish KPIs for advertising campaigns, measure ROI and campaign efficiency, and maintain reporting systems that provide Marketing leadership with clear visibility into performance.

The ideal candidate is analytical, detail-oriented, highly organized, and able to turn marketing and customer data into clear, actionable insights.

Key Responsibilities CRM, Email & SMS Marketing Manage the execution of customer email and SMS marketing campaigns.

Build, schedule, test, and deploy email and text campaigns.

Manage customer segmentation and targeted communications.

Support automated customer journeys, lifecycle campaigns, and triggered communications.

Maintain the CRM/email/SMS campaign calendar.

Monitor deliverability, engagement, click rates, conversions, opt-outs, and other CRM KPIs.Conduct A/B testing of messaging, subject lines, offers, timing, and calls to action.

Analyze CRM performance and identify opportunities to improve customer engagement and conversion.

Maintain consistent campaign tracking and UTM standards.

Coordinate with Marketing, Web Development, Compliance, and other departments to ensure campaigns are accurate, functional, properly tracked, and approved.

Marketing Performance, ROI & Campaign Efficiency Track and analyze marketing performance across all campaigns, markets, advertising channels, and locations.

Establish and maintain KPIs for each advertising medium and individual campaign based on campaign objectives.

Analyze campaign efficiency and ROI to determine how effectively marketing spend is generating applications, funded loans, new customers, and other business outcomes.

Analyze cost per acquisition, cost per application, cost per funded loan, conversion rates, response rates, and other channel-specific efficiency metrics.

Compare actual campaign performance against established goals, historical benchmarks, budgets, and prior periods.

Evaluate performance across television, radio, digital, direct mail, outdoor, CRM/email/SMS, sponsor ships, promotions, and other marketing channels.

Conduct before-and-after, market, location, channel, and campaign performance analyses.

Identify high- and low-performing campaigns and opportunities to improve marketing efficiency.

Analyze the relationship between advertising spend, application volume, approval/funding performance, and new customer acquisition.

Develop standardized post-campaign reporting to determine overall effectiveness and key learnings.

Provide data and insights to help Marketing leadership make informed decisions regarding campaign continuation, modification, and budget allocation.

Digital & Google Analytics Utilize Google Analytics (GA4) and other available analytics platforms to monitor website and campaign performance.

Analyze website traffic, user behavior, traffic sources, landing-page performance, engagement, and conversions.

Track customer journeys from marketing source through website activity and available conversion points.

Analyze campaign traffic by source, medium, campaign, market, and landing page.

Monitor website conversion funnels and identify areas where users may be dropping off.

Evaluate landing-page effectiveness and identify opportunities to improve conversion.

Work with Web Development to ensure appropriate website events, conversions, and campaign tracking are implemented.

Maintain consistent UTM naming and tracking standards across marketing campaigns.

Assist with attribution analysis to better understand which marketing channels and campaigns contribute to applications and funded customers.

Create recurring digital performance reports and dashboards.

Marketing Reporting & Department Ticketing Establish and maintain a centralized Marketing Department ticketing/task tracking system for open requests, assignments, and outstanding Marketing Department needs.

Develop consistent categories, priorities, statuses, due dates, and reporting standards within the system.

Maintain visibility into open, pending, completed, and overdue Marketing Department tickets.

Create…