Commercial Lead, Residential Charging

About Rivian

Rivian is on a mission to keep the world adventurous forever. This goes for the emissions‑free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.

As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.

In this role, you'll be responsible for developing and executing the commercial go‑to‑market strategy for Rivian's Residential Charging portfolio. This position requires a high degree of cross‑functional collaboration, working closely with key partners across Charging Line Management, Design, Engineering, Operations, Brand, Digital, and Marketing.

The ideal candidate for this position is someone who thrives in a fast‑paced environment and is excited by the challenge of solving problems. You should be comfortable navigating through ambiguity, turning uncertainty into opportunity, and building a clear path forward. If you are passionate about defining and executing a successful strategy for a unique product line, this is the perfect opportunity for you.

• Partner with Charging Line Management and Voice of Customer teams to conduct comprehensive market research, identifying and understanding customer wants and needs to inform product strategy and roadmap.
• Lead market analysis and business case development for all new accessories, providing strategic recommendations based on data‑driven insights.
• Collaborate closely with New Part Introduction, Demand Planning, and Material Planning to ensure accurate forecasting and readiness for new product launches.
• Drive execution of overarching product strategy including: pricing, distribution channels, and sales and marketing plans. You are responsible for ownership of the entire go‑to‑market product journey from roadmap development to post‑launch.
• Develop key performance indicators (KPIs) and present detailed reports on business trends and performance results to management and senior leadership.
• Maintain comprehensive documentation of industry and competitive product benchmarking and pricing to ensure the portfolio remains competitive and strategically positioned.
• Support day‑to‑day business operations, contributing to the smooth and efficient running of the Residential Charging business.
• Support planning activities for new retail store openings and special events, ensuring Home Charging is well‑represented and integrated into these experiences.
• Drive operational improvements by developing, documenting, and implementing new processes to enhance efficiency and effectiveness across the business unit.
• Take on special projects and other duties as assigned, demonstrating flexibility and a proactive approach to supporting broader business goals.

• Bachelor's Degree in Business, Marketing or a related field
• 5+ years of experience in consumer product strategy/management or product/program management
• Strategic thinker; ability to make data‑driven decisions with a bias towards action
• Ability to work effectively and creatively within a team environment as well as independently.
• Ability to build and maintain relationships, solicit cooperation, and drive results
• Demonstrated ability to work in a fast‑paced, high‑growth environment
• Resourceful and able to research problems and recommend solutions

The salary range for this role is $125,000 to $156,200 for California based applicants
. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, experience, skills, geographic location, shift, and organizational needs.

The successful candidate may be eligible for annual performance bonus and equity awards.

We offer a comprehensive package of benefits for full‑time and part‑time employees,…