Senior Manager, Marketing Strategy & Planning | Irvine, CA

Team Name:

Job Title:

Senior Manager, Marketing Strategy & Planning | Irvine, CA

Requisition :

R027626

Job Description:

The Senior Manager, Marketing Strategy & Planning, is a strategic leader and analytical partner to Blizzard's International Marketing team. This role owns key strategic planning processes and frameworks that directly inform international marketing priorities, investment decisions, and global growth outcomes.

This role translates market, player, competitive, cultural, and performance data into decision-ready insights and drives those insights through to execution.

Success means bringing structure to ambiguous questions, building rigorous models and business cases, and delivering clear recommendations that shape decisions, guide execution, and improve measurable marketing impact at a global scale.

This role is anticipated to be a hybrid work position. The potential home studio for this role is Irvine, CA.

YOUR MISSION

Own and drive international marketing strategy and planning by delivering market intelligence, investment recommendations, and scalable frameworks that define where to play, how to win, and how Blizzard grows globally.

Responsabilities

Strategy & Decision Leadership

* Partner with International Marketing, Strategy, Finance, Analytics, Business Development, Product Marketing, and regional teams to define growth priorities, evaluate investment options, and guide strategic decision-making.

* Lead cross-functional alignment on strategic recommendations and drive decisions through to execution across international markets.

* Frame ambiguous business questions, define analytical approaches, and synthesize findings into clear, actionable recommendations for senior leadership.

* Own prioritization frameworks that inform resource allocation, investment trade-offs, and market focus.

* Partner with senior leadership to support annual and long-range planning processes.

Market & Opportunity Analysis

* Assess global markets, audience segments, cultural dynamics, competitors, and ecosystem trends to identify and prioritize international growth opportunities.

* Size opportunities using TAM/SAM/SOM, segmentation, and scenario analysis to inform investment and resource allocation decisions.

* Monitor performance signals and external trends to proactively surface risks, gaps, and emerging opportunities impacting growth.

Business Case Development & Financial Modeling

* Own development and validation of financial models, forecasts, and investment cases in partnership with the Director of International Growth, Finance, and cross-functional stakeholders.

* Evaluate expansion initiatives, partnerships, and new business models through scenario planning, sensitivity analysis, and key assumption testing.

* Translate financial and strategic analysis into clear implications and decisions that inform marketing planning, budgets, and growth targets.

* Ensure alignment between strategic recommendations, financial models, and execution plans.

Insights to Action & Performance Impact

* Turn marketing, player, and business performance data into prioritized actions, hypotheses, and test-and-learn strategies.

* Identify performance drivers, trends, and anomalies, and drive adoption of insights into execution across global and regional teams.

* Ensure reporting outputs are directly connected to decision-making, execution plans, and measurable improvements in marketing effectiveness and growth.

* Drive continuous optimization loops across planning, execution, and performance learning.

Planning Frameworks & Scalable Operating Models

* Own and evolve global planning frameworks for market prioritization, resource allocation, and investment decision-making.

* Define operating cadences, governance, and planning processes that enable consistent, data-driven decision-making across markets.

* Design global and reactive marketing frameworks that enable teams to act on real-time signals while balancing global consistency with local market flexibility.

* Build and implement scalable operating models that clarify what to scale, iterate, or stop across international markets.

* Ensure adoption and consistent application of frameworks across regional…