Senior Manager, Marketing Strategy & Planning | Irvine, CA

Senior Manager, Marketing Strategy & Planning – Irvine, CA

Requisition : R027626

Own and drive international marketing strategy and planning by delivering market intelligence, investment recommendations, and scalable frameworks that define where to play, how to win, and how Blizzard grows globally.

• Partner with International Marketing, Strategy, Finance, Analytics, Business Development, Product Marketing, and regional teams to define growth priorities, evaluate investment options, and guide strategic decision‑making.
• Lead cross‑functional alignment on strategic recommendations and drive decisions through to execution across international markets.
• Frame ambiguous business questions, define analytical approaches, and synthesize findings into clear, actionable recommendations for senior leadership.
• Own prioritization frameworks that inform resource allocation, investment trade‑offs, and market focus.
• Partner with senior leadership to support annual and long‑range planning processes.

• Assess global markets, audience segments, cultural dynamics, competitors, and ecosystem trends to identify and prioritize international growth opportunities.
• Size opportunities using TAM/SAM/SOM, segmentation, and scenario analysis to inform investment and resource allocation decisions.
• Monitor performance signals and external trends to proactively surface risks, gaps, and emerging opportunities impacting growth.

• Own development and validation of financial models, forecasts, and investment cases in partnership with the Director of International Growth, Finance, and cross‑functional stakeholders.
• Evaluate expansion initiatives, partnerships, and new business models through scenario planning, sensitivity analysis, and key assumption testing.
• Translate financial and strategic analysis into clear implications and decisions that inform marketing planning, budgets, and growth targets.
• Ensure alignment between strategic recommendations, financial models, and execution plans.

• Turn marketing, player, and business performance data into prioritized actions, hypotheses, and test‑and‑learn strategies.
• Identify performance drivers, trends, and anomalies, and drive adoption of insights into execution across global and regional teams.
• Ensure reporting outputs are directly connected to decision‑making, execution plans, and measurable improvements in marketing effectiveness and growth.
• Drive continuous optimization loops across planning, execution, and performance learning.

• Own and evolve global planning frameworks for market prioritization, resource allocation, and investment decision‑making.
• Define operating cadences, governance, and planning processes that enable consistent, data‑driven decision‑making across markets.
• Design global and reactive marketing frameworks that enable teams to act on real‑time signals while balancing global consistency with local market flexibility.
• Build and implement scalable operating models that clarify what to scale, iterate, or stop across international markets.
• Ensure adoption and consistent application of frameworks across regional teams.

• Lead cross‑functional teams and initiatives without direct authority, driving accountability, alignment, and execution across stakeholders.
• May manage or mentor team members or contribute to team development and capability building where applicable.
• Act as a key strategic partner to senior stakeholders, influencing decision‑making at the functional and organizational level.

• 8+ years of experience in strategy, analytics, marketing planning, business operations, finance, consulting, or related roles.
• Bachelor’s degree in Business, Economics, Marketing, Finance, or a related field, or equivalent practical experience.
• Experience translating complex data and ambiguous business questions into structured recommendations that influence senior stakeholders and business outcomes.

• Strong financial modeling, forecasting, quantitative analysis, and…