Go-To-Market Product Manager Commercial Strategy, Pricing & Launch Readiness
Listed on 2026-08-24
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Business
Business Development, Business Analyst, Sales & Marketing
Go-To-Market Product Manager
Would you like to join an incredibly talented group of people, doing very challenging work, with the prime directive of "Keeping Our Heroes Connected"?
Silvus is seeking a highly motivated Go-To-Market (GTM) Product Manager to drive commercial adoption and revenue growth for our complete tactical communications, Electronic Warfare (EW), Spectrum Dominance, Integrated Solutions, and Accessories portfolios. This position will report to the Director of Product Management on the Product team. The successful individual in this role serves as the central commercial engine for all four product categories (EW & Sensing, Network Software & Spectrum Dominance, Radio Hardware & Integrated Solutions, and Accessories & Services).
This role connects cross-functionally across all product lines to define pricing strategy, product packaging, software feature tiering, competitive positioning, and market intelligence. If you are a business-minded product leader with strong analytical skills, defense-sector commercial acumen, and a passion for successful product commercialization, this role offers an exceptional opportunity to scale Silvus' market presence. The role requires up to 50% of travel for customer meetings.
This position is located at Silvus Technologies' Engineering and R&D Office in Irvine, CA, near the vibrant Irvine Spectrum and is on a hybrid schedule, with one day reporting to our West Los Angeles HQ. On-site days are Mondays, Tuesdays, and Wednesdays at our Irvine office and Thursdays at our West Los Angeles HQ.
The following is a list of at least some of the current essential job functions of the position. Management may assign or reassign duties and responsibilities at any time at its discretion.
Commercial Strategy & Pricing
- Pricing & SW Packaging Strategy:
Define pricing structures, software licensing models, and software feature tiering strategies across all core radio and waveforms segments to maximize product adoption and recurring software revenue. - BOM & Margin Optimization:
Partner directly with strategic Product Line Managers (PLMs) to drive overall product profitability by optimizing Bill of Materials (BOM) cost targets, establishing margin profiles, and analyzing pricing-cost trade-offs.
Sales Engagement & Customer Alignment
- Sales Enablement:
Partner with Sales, Business Development, and Applications Engineering on high-impact customer engagements. Create commercial assets, win/loss analyses, and sales training tools to unblock sales pipelines. - Customer Alignment & Feedback:
Synthesize customer and field feedback into commercial insights. Establish structured win/loss tracking mechanisms to continuously refine monetization strategies.
Commercial Readiness & Product Launches
- Commercial Launch Readiness:
Lead cross-functional commercialization activities across the entire portfolio, ensuring Sales, Applications Engineering, Technical Marketing Engineering (TME), Marketing, and Support are fully aligned and prepared for successful product launches. - Commercial Collateral & Frameworks:
Lead the development of standardized commercial launch readiness checklists, business case templates, and win/loss tracking framework and tool. - Business Performance & Analytics:
Regularly measure and report on key product performance indicators, including customer adoption, commercial pipeline velocity, pricing effectiveness, and overall market success to recommend business improvements. - Competitive & Market Strategy:
Develop and maintain a complete competitive landscape. Actively monitor competitors, defense program requirements, market trends, and adjacent commercial/tactical opportunities to identify growth areas and guide portfolio strategy. - Post-launch Performance:
Collaborate with TPMs to drive product adoption and accelerate revenue growth for the products. - Travel Requirements - Ability to travel up to 50% of the time to customer meetings.
- Perform other related duties of which the above are representative.
Required Qualifications
- Bachelor's degree in Business, Marketing, Engineering, RF Engineering, or a highly related technical/business discipline.
- Minimum of 5 years of experience in go-to-market management, pricing strategy, business development, or product management within the defense, aerospace, or wireless communications industries.
- Proven track record of designing software packaging structures, defining pricing matrices, analyzing margins, and coordinating commercial readiness for hardware and software product launches.
- Proven track record of influencing cross-functional engineering, operations, and sales teams without direct authority to meet rigid release dates.
- Security Clearance:
Active U.S. Government SECRET clearance or the ability to obtain one within 15 months of hire. - Must be a U.S. Citizen due to clients under U.S. government contracts.
- All employment is contingent upon the successful clearance of a background check and drug test.
Preferred Knowledge, Skills, and Abilities
- Working knowledge of…
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