GTM Engineer – HubSpot & Sales Enablement

Description

At Xe, we live currencies. Founded in 1993, Xe is a global leader in currency exchange and international money transfers. What began as a simple currency converter has grown into a platform trusted by over 300 million people each year. We provide a comprehensive range of currency services and products, including our real-time exchange rates, Currency Converter, Market Analysis, Currency Data API, supporting 130+ currencies across 190+ countries with quick, easy, secure Money Transfers for individuals and businesses.

We leverage technology to deliver these services through our website, mobile app, and by phone. Backed by Euronet, we process more than $115 billion in global payments annually. Xe is profitable, product-led, and focused on building reliable, user-first tools that make moving money across borders easier for everyone.

At Xe, we value people who take initiative, think big, and follow through. We’re curious by nature and not afraid to ask what if or try something new. Everyone’s voice matters here. We expect people to speak up, bring ideas, and take ownership of their work. We don’t micromanage. We trust each other to make good calls, take responsibility, and move fast when it counts.

And we care about community. Not in a vague corporate way, but in the sense that we have each other’s backs, stay open to feedback, and build a culture of trust and real collaboration.

• Ambition We dream big, try things out, and always ask  why not?  and  what if?  We’re ambitious in our thinking and our delivery
• Responsibility We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility
• Community We value a sense of belonging, trusting each other, and encouraging authenticity. We contribute to our community

At Xe, we're moving from hero-led selling to a repeatable, scalable go-to-market model. As our GTM Engineer, you will play a critical role in making that shift a reality. You will be responsible for designing, building, and operating our GTM engine—turning commercial objectives into clean data, targeted account strategies, automated workflows, and actionable insights that materially improve SDR and BDM performance.

This is a hands‑on execution role where you'll combine commercial thinking with technical execution, using Hub Spot as your primary platform.

• You will serve as the Hub Spot expert for our Corporate Sales teams, supporting both SDRs and BDMs.
• You will build and maintain sales motions, pipelines, properties, workflows, and reporting.
• You will ensure Hub Spot supports the way our sales organization should operate—not how workarounds develop over time.
• You will drive consistency across sales activity, opportunity management, and data quality.
• You will help move our teams from "doing something in Hub Spot" to "doing everything in Hub Spot."

• You will own our list strategy, including ICP definition, vertical prioritization, segmentation, and account targeting.
• You will build and maintain account and contact scoring models.
• You will create clean, actionable target account lists for SDRs and BDMs.
• You will identify trigger events, market corridors, and buying signals that improve outreach timing and conversion.
• You will continuously refine our targeting strategy based on performance and results.

• You will automate prospecting, enrichment, lead routing, task creation, and follow-up activities.
• You will reduce manual administrative work through Hub Spot workflows and connected technologies.
• You will enable scale without adding unnecessary complexity or headcount.
• You will ensure our tools improve productivity rather than create friction.

• You will turn insights into action quickly.
• You will build dashboards that provide clear visibility into funnel health and execution quality.
• You will partner with Sales Leadership to support performance management and operating cadence.
• You will establish feedback loops that help us understand:
• Which segments convert best.
• Where opportunities are…