Business Planning Analyst

HYH America Inc. is a U.S.

-based subsidiary of hy Co., Ltd., a South Korean leader in fermented dairy, functional beverages, and health-focused nutrition with over 50 years of innovation. Building on hy's legacy of pioneering wellness solutions for millions of households, HYH America represents the company's strategic expansion into the United States market.

More than a product-driven business, HYH America is a purpose-led venture committed to shaping everyday lifestyles. Our mission is to inspire Healthier Habits and Happier Cultures, bringing together thoughtfully crafted wellness products, community, and cultural experiences to create a more balanced and joyful way of living. Through health innovation, authentic collaborations, and culturally relevant engagement, HYH America is redefining how wellness is experienced across America and beyond.

JOB OVERVIEW

This role supports company-wide business planning and performance management by analyzing sales, costs, expenses, and profitability. You will monitor business performance against budget and forecast and provide actionable insights to support management decision-making.

In addition to core responsibilities, this role works closely with Finance & Accounting, Sales, Supply Chain, Operations, and other teams to improve visibility into business performance. The ideal candidate is analytical, detail-oriented, and proactive, with strong business acumen and the ability to translate financial and operational data into meaningful insights.

This is a fulltime, exempt position, fully on-site based at our Irvine, CA office.

ROLES AND RESPONSIBILITIES

P&L & Business Performance Management

• Support the preparation and analysis of company-wide Profit & Loss (P&L) performance
• Monitor actual results against budget, forecast, and prior-year performance
• Conduct variance analysis across revenue, costs, expenses, and profitability
• Identify key business risks and opportunities and communicate findings to management
• Track and analyze sales performance by customer, channel, product, and SKU
• Analyze key sales drivers including volume, pricing, promotions, and product mix
• Support sales forecasting and customer/product profitability analysis

Cost & Expense Analysis

• Monitor and analyze selling, general and administrative (SG&A) expenses
• Analyze manufacturing, processing, labor, logistics, and other operating costs
• Investigate significant variances and identify key cost drivers

Budgeting, Forecasting & Reporting

• Support annual budgeting and periodic forecasting processes
• Consolidate assumptions and forecasts from departments into company-wide projections
• Prepare recurring management reports, KPI tracking, and business performance presentations

Data Analysis & Cross-functional Collaboration

• Maintain Excel-based financial models, reporting templates, and analytical tools
• Work closely with Finance, Sales, Supply Chain, Operations, and other functional teams
• Support ad-hoc business analysis, dashboard development, and reporting process improvements

QUALIFICATIONS

Required Qualification

• Bachelor’s degree in Finance, Accounting, Economics, Business Administration, or a related field (or equivalent experience)
• Strong understanding of P&L statements and fundamental financial concepts
• Advanced Excel skills, including financial modeling, data analysis, and reporting
• Strong analytical and problem-solving skills with the ability to work with large datasets
• Strong communication and cross-functional stakeholder management skills
• High level of integrity, accuracy, and attention to detail.
• Bilingual proficiency in English & Korean is required.

Preferred Qualification

• 2–3 years of experience in Business Planning, FP&A, Financial Analysis, Management Accounting, or a similar analytical role
• Experience in CPG, food & beverage, manufacturing, retail, or distribution environments
• Experience with ERP/accounting systems such as SAP, Quick Books, or similar
• Experience with BI/data visualization tools such as Power BI or Tableau

Core Competencies

• Strong communication and cross-functional collaboration skills
• Highly organized with the ability to manage multiple priorities
• Proactive and self-driven with a strong sense of ownership
• Ability to work effectively in a fast-paced, dynamic environment
• Analytical, detail-oriented, and data-driven mindset

PHYSICAL DEMANDS & WORK ENVIRONMENT

• Must be able to remain in a stationary position and operate office equipment for a prolonged period.
• Physical activities include, but are not limited to, constant manual dexterity, moving about the work site, and/or handling objects weighing up to 20 lbs.
• Must be able to work a schedule that supports business operations, including occasional weekends, holidays, and hours outside of the normal work schedule, as needed.
• Must be able to travel as business necessitates (up to 30% travel)
• Must be able to handle multiple deadlines, shifting priorities, and time-sensitive issues.
• Requires strong attention to detail, professionalism, and effective collaboration with internal teams and…