Product & Brand Designer; UI​/UX + Marketing

About Tabi

Tabi is changing how people travel by bridging the gap between social media inspiration and real-world exploration. We help users turn Tik Tok, Instagram, and other Social Media content into organized, actionable maps and Tabs lists. We are a fast-moving startup building the future of discovery.

We are looking for a versatile Designer who can oscillate between deep product thinking (UX) and high-impact visual storytelling (Marketing). You will be responsible for the end-to-end visual identity of Tabi—from the buttons users press in the app to the content they see on Tik Tok and Instagram. This position is in-person at our Irvine office.

• Feature Design: Work closely with the founders to design new features for the Tabi mobile app (iOS/Android).
• User Journeys: Map out how a user goes from seeing a "+Date Night" post to saving it and finding it later on a map.
• Prototyping: Create high-fidelity mockups and interactive prototypes in Figma.
• Usability: Analyze user feedback to simplify all parts of the user lifecycle and experience.

• Social Content: Design high-performing assets for Instagram, Tik Tok, and Pinterest that showcase Tabi’s value proposition.
• App Store Optimization (ASO): Design the screenshots and preview videos for the Apple App Store and Google Play Store.
• Brand Evolution: Own and evolve the Tabi brand identity (colors, typography, and "vibe") across all touchpoints.
• Growth Experiments: Create landing pages and email templates for new user acquisition campaigns.

• 1-4+ years of experience in a design role (ideally at a consumer-facing startup or agency).
• Figma Master: You live in Figma and understand auto-layout, components, and design systems.
• Visual Storyteller: You know how to make travel look aspirational and organized at the same time.
• Full-Stack Designer: You aren't afraid to jump from a complex UI flow to a 15-second motion graphic for an ad.
• Execution First: You take ownership of every piece of design, marketing material, and research plan you make.

• Experience with UGC creation and management.
• Basic understanding of social media trends.