Senior Brand Designer

HYH America Inc. is a U.S.

-based subsidiary of hy Co., Ltd., a South Korean leader in fermented dairy, functional beverages, and health-focused nutrition with over 50 years of innovation. Building on hy's legacy of pioneering wellness solutions for millions of households, HYH America represents the company's strategic expansion into the United States market.

More than a product-driven business, HYH America is a purpose-led venture committed to shaping everyday lifestyles. Our mission is to inspire Healthier Habits and Happier Cultures, bringing together thoughtfully crafted wellness products, community, and cultural experiences to create a more balanced and joyful way of living. Through health innovation, authentic collaborations, and culturally relevant engagement, HYH America is redefining how wellness is experienced across America and beyond.

We are seeking a versatile and highly skilled Senior Designer to join the Brand team at HYH America. This role owns the visual expression of our brand across packaging, brand identity systems, campaigns, digital platforms, social content, and event activations — translating brand strategy into compelling, consistent, and high-craft creative across both static and motion mediums.

The ideal candidate is a senior creative who can work confidently across packaging, identity systems, campaigns, and motion/video, but this is not a generalist role: we're looking for someone who brings deep, demonstrated expertise in one or two of these disciplines, paired with the range and design fundamentals to contribute at a high level across the rest. This individual brings sound creative judgment and the experience to manage complex, multi-format projects from concept through production with minimal oversight.

Beyond individual execution, the Senior Designer acts as a creative point-person for the Brand team — providing feedback and mentorship to other designers, upholding brand and quality standards across all deliverables, and partnering closely with the Director, Brand Strategy & Design to help shape and evolve the brand's visual identity.

This is a fulltime, exempt position, fully on-site based at our Irvine, CA office.

• Design and execute creative assets across brand packaging, identity systems, marketing campaigns, the brand website, social media content, and event materials
• Develop, maintain, and evolve brand guidelines, templates, and design systems to ensure a consistent and engaging identity across every touchpoint
• Translate high-level brand strategy into compelling visual and motion concepts, from initial storyboards and style frames through production-ready assets

• Develop motion graphics, animations, and video assets optimized for social and digital platforms
• Create and work with vendors to create high-converting video, motion, and static assets tailored for e-commerce platforms (Tik Tok Shop, Amazon, D2C website) and digital advertising channels (Meta, Google, CTV, DSP, DSS, OOH)
• Own asset development end-to-end, including versioning, file handoff, and production readiness for digital and social deliverables

• Design and execute brand packaging, marketing collateral, retail displays, and event materials
• Work with Director of brand design to partner with manufacturing and print vendors on packaging specifications and quality control
• Provide creative direction, feedback, and mentorship to junior and mid-level designers to elevate the quality and consistency of the team's output
• Act as a hands‑on creative point-person, reviewing work in progress and helping problem‑solve creative and production challenges
• Partner with the Director,…