Instructional Designer

Instructional Designer

The Instructional Designer is responsible for the analysis, design, development, and continuous improvement of learning content that drives measurable performance outcomes in an automotive retail environment. This role sits at the intersection of learning science, creative production, and business performance — translating client objectives and subject matter expertise into structured, engaging, and pedagogically sound learning experiences across multiple modalities.

Operating within MSX's Learning & Development team, the Instructional Designer works collaboratively with project managers, facilitators, creative strategists, evaluation personnel, and client stakeholders to ensure that every piece of learning content is grounded in defined learning objectives, aligned with adult learning principles, and designed for the context in which it will be consumed. This individual is expected to exercise professional judgment in selecting instructional strategies, sequencing content, and choosing delivery formats that optimize learner engagement and knowledge transfer.

This is a design-and-build role. The Instructional Designer is not simply assembling content — they are architecting learning experiences. They must balance instructional rigor with creative execution, client expectations with pedagogical best practice, and speed of delivery with quality of output. The role requires both the analytical discipline to define clear learning objectives and assessment strategies, and the creative fluency to bring those objectives to life through compelling storyboards, eLearning modules, facilitator guides, job aids, and blended learning solutions.

Key Responsibilities

Instructional Design & Content Development (40%)

• Design and develop comprehensive learning content across multiple modalities — including eLearning modules, virtual instructor-led training (vILT) facilitator guides, participant workbooks, job aids, quick-reference guides, and blended learning curricula — aligned with defined learning objectives and adult learning principles.
• Create detailed storyboards that translate learning objectives into structured, sequenced instructional narratives, specifying content flow, interaction design, visual direction, assessment placement, and media requirements for each learning asset.
• Apply systematic instructional design methodologies (e.g., ADDIE, SAM, backward design) to ensure all content progresses logically from analysis and objective definition through design, development, implementation, and evaluation.
• Write clear, concise, and engaging instructional copy that is appropriate for the target audience, consistent with client brand standards, and optimized for the intended delivery format (screen-based, facilitator-led, or self-directed).
• Design learner interactions, practice activities, scenarios, and case studies that promote active learning, knowledge application, and behavioral transfer to the workplace — moving beyond passive information delivery to performance-focused design.
• Ensure all content meets accessibility standards and is designed for diverse learner populations with varying levels of prior knowledge, technical proficiency, and learning preferences.
• Manage content version control, file organization, and project documentation in accordance with team protocols and shared workspace standards.

Needs Analysis & Learning Architecture (20%)

• Participate in discovery and needs analysis activities — including stakeholder interviews, subject matter expert (SME) consultations, document review, and audience analysis — to define the learning problem, identify performance gaps, and establish measurable learning objectives.
• Collaborate with program managers, project managers, and client stakeholders to translate business requirements and client briefs into learning design documents that specify scope, objectives, audience, modality, assessment strategy, and success criteria.
• Recommend instructional strategies, delivery formats, and content architectures based on analysis of learner needs, content complexity, available technology, and program constraints — providing evidence-based rationale for…