Global Research and Consumer Insights Manager, Unannounced Game | Irvine, CA

Overview

Team Name: Job Title:
Global Research and Consumer Insights Manager, Unannounced Game | Irvine, CA

Blizzard Entertainment is seeking a strategic Global Research and Consumer Insights Manager to drive understanding of player motivations, preferences, commercial dynamics, and the “why” behind consumer behavior. This role is pivotal in delivering data-informed guidance that shapes product, marketing, and development decisions through actionable research and deep audience insights. This role will be the primary consumer insights lead globally for an unannounced new game, and will report to our Senior Manager, Global Research and Consumer Insights and will be based in Irvine, California (hybrid).

• Lead End-to-End Research Initiatives: Design, execute, and analyze custom primary research studies, leveraging both external agencies and in-house resources. Ensure research rigor and relevance from methodology design through final reporting.
• Stakeholder and Agency Management
  :
  Partner with leaders across teams such as product management, game development, and marketing to develop actionable research studies that address strategic questions, ultimately driving data-informed decision-making across the company. Manage all stakeholder and market research agency relationships related to an unannounced game as the primary consumer insights lead.
• Insightful Storytelling: Synthesize quantitative and qualitative data (surveys, focus groups, etc.) into clear, actionable recommendations. Present findings to a diverse set of stakeholders, tailoring narratives to drive understanding and impact decision-making.
• Audience Segmentation and Profiling: Deeply analyze audience segments, uncovering motivations, psychographics, and preferences to inform product planning, marketing strategies, and future development direction.
• Research Roadmap Management: Own the pipeline of consumer insights studies, anticipating stakeholder needs and adapting quickly to new requests. Ensure research efforts are aligned with business priorities and evolving opportunities.
• Subject Matter Expertise: Serve as the go-to expert on the target audience for an unannounced game, providing timely answers and insights sourced from a variety of research methods and historical data.

• 8+ years’ experience in consumer/market research and insights, ideally focused on entertainment, gaming, consumer technology, or media, either on the client-side or at a market research agency.
• Demonstrated expertise in designing and executing custom market/consumer research projects in gaming or related industries.
• Strong quantitative skills and analytical mind, adept at uncovering actionable insights and stories within the data.
• Ability to tell a compelling story with data by communicating insights (not just data) to executives.
• Fluent in English (spoken and written).

• Advanced degree in psychology, statistics, economics, business, or a related quantitative field.
• Passion for video games and understanding of the video game industry.
• Experience with survey software packages (e.g. Qualtrics, Sawtooth) and visualization packages.
• Foreign language proficiency.
• Experience conducting consumer research in Asia.

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and Star Craft®, Blizzard Entertainment, Inc. (), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards.

Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via ®, Xbox, Play Station, Nintendo Switch, iOS, and Android.

Activision Blizzard, Inc., is one of the world s largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®,…