Senior Manager, GaaS Community

Senior Manager, GaaS Community

Progress - Irvine, CA

Salary Range $ - $ Salary Position Type Full Time

Hybrid Work Model

Job Summary:

Are you an experienced Senior Community Manager with a passion for video and mobile games? Do you have a proven track record launching and supporting AAA and mobile titles?

The Senior Community Manager will lead external product communication, community engagement, and marketing efforts for SEGA Japan Studios' GaaS (Games-as-a-Service) titles. This role requires close collaboration with SEGA of America's social and community teams, the broader marketing organization, and cross-functional partners across the company.

The Senior Community Manager will also work closely with Japan Studios to plan and execute community activations, leveraging a deep understanding of the Persona and Hatsune Miku IPs, as well as live operations events. This position plays a key role in strategic planning for community and social functions, while also leading and supporting the execution of initiatives alongside direct reports.

Additionally, this role is responsible for growing and managing community channels, amplifying the player voice, and leveraging insights and experience to align player interests with business goals. The Senior Community Manager will help shape a broader strategic plan for Western markets, incorporating the industry trends and best practices to build a strong fandom around SEGA's GaaS titles.

Duties and Responsibilities:

• Define and develop the brand voice and personality for GaaS titles, including Persona5:
  The Phantom X, HATSUNE MIKU: COLORFUL STAGE!, and upcoming unannounced projects.
• Collaborate with SEGA of America, SEGA of Japan, IP holders and development teams and international teams to develop globally integrated and innovate community campaigns that are aligned with strategic and financial objectives.
• Develop, maintain, and oversee the social content roadmap calendar, ensuring promotional efforts are strategically aligned.
• Serve as the primary community contact maintaining direct interface with development and studio groups to deliver key insights, trends and best practices
• Define content strategy and player-facing communications across social media and community channels, including proactive engagement and reactive messaging.
• Provide engaging written and visual content, working with internal social and creative design teams and creative agencies as necessary.
• Manage all community and social channels for assigned products, including social media platforms (Meta, Instagram, Twitter, Tik Tok, You Tube), forums (Reddit, Discord, owned forums) and 1st party community hub.
• Build, manage, and sustain strategic relationships with content creators and influencers to support long-term engagement, audience amplification, and portfolio growth.
• Act as the subject-matter expert for social platforms and tools, managing partnerships with each of the platform account managers.
• Identify needs, problems, common opinions, and end-user sentiment through official community channels and social media, providing meaningful reporting to management
• Analyze and report KPI metrics related to community sentiment and social engagement, using data to drive improvement, optimization, and innovation.
• Drive audience growth, viewership, and concurrency on Twitch and You Tube.
• Represent the voice of the game and developer to players across social and community channels.
• Become a product expert and participate in live streams and video productions as an informational and authoritative brand representative, when required
• Own and manage the social and community budget across the assigned portfolio, allocating resources to meeting operating objectives.
• Other responsibilities are performed as assigned or needed.

Qualifications and Skills:

• Bachelor's degree or equivalent experience in communication, marketing, or a related field.
• 8+ years of experience in community management, social media marketing or fan-focused public relations in a related field.
• Avid gamer with a strong understanding of Mobile & live service games, RPGs, anime-inspired games, and titles centered around Japanese IP.
• 3+ years of management experience, including leading teams of 2 or more and overseeing external vendors in community management effort
• Passion for gaming culture and communities, experience or strong interest in the anime or gaming industry/brands is a plus.
• In-depth knowledge of community and content distribution channels, emerging…