Director, Global Strategic Marketing, Cataract Equipment Portfolio | Irvine, CA

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and Med Tech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

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Marketing

Strategic Marketing

People Leader

Irvine, California, United States of America

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting‑edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at

This position is based in Irvine, CA.

The Director, Global Strategic Marketing, Cataract Equipment Portfolio will lead the development and execution of the global marketing strategy for the Cataract equipment, digital and accessories portfolio to drive short and long‑term growth. The Director will plan and oversee critical processes related to business planning, strategic marketing plans, portfolio management and development, market research, new product launches, business performance tracking, multi‑channel marketing and the brand stewardship.

• Global portfolio planning for the implant portfolio, including development/execution of a 5‑year strategic plan and strategic/financial planning cycle outputs with inclusion of R&D innovation and financial plans both for top line and bottom line.
• Strategic Leadership and commercialization of innovation pipeline, working collaboratively with R&D, Regulatory, Clinical Affairs, and other functions.
• Lead Global portfolio strategy, positioning, channel, pricing and lifecycle management.
• Lead clinical claims and evidence strategy and working professional education and clinical team to deliver the messages.
• Lead product messaging – sales aids, KOL Speaker Decks, Launch plans.
• Designs recommendations for global branding, positioning, and pricing strategies that deliver value.
• Directs the activities of complex customer and competitor analyses in the areas of product preferences, potentials, sales coverage, market size, marketing practices and trends, and prepares forecasts and recommendations.

• Lead efforts in elevating how org shows up in ophthalmology, including industry and society engagement strategy, VOC, User meetings, Advisory board, competitive rebuttals, packaging differentiation, etc.
• Facilitates effective stakeholder relationships and alignment to develop successful strategies and execution.
• Provides leadership and vision for brands in development, and leverages opportunities with regional partners, customers, Johnson and Johnson brands and alliances.

• Performance management.
• Provides coaching, feedback and development opportunities for team members.
• Leads efforts for talent acquisition and talent development for the team.
• Leads talent development and leadership pipeline.
• Build a high performing team and…