Sr Associate Mgr, Digital

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 7,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world:
Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re  fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion‑fueled fun? Learn more about the career below.

The Sr. Solutions Architect plays a critical role in operationalizing Taco Bell’s data‑driven marketing and loyalty ecosystem — ensuring consistent data flow, reliable activation, and technical enablement across all customer engagement channels.

This role bridges key capability gaps between Data Engineering, Marketing Operations, and AI Enablement by designing scalable solutions across the Customer Data Platform (CDP), Customer Engagement Platform (Braze), AI Decisioning (Offer Fit/Braze AI Decisioning), and Loyalty Platform (Byte/Marigold). As both a strategic architect and hands‑on technical contributor, this position defines integration standards, governance, and activation frameworks while supporting day‑to‑day campaign and loyalty offer execution at scale.

• Design and maintain end‑to‑end architecture connecting Taco Bell’s CDP, Customer Engagement, AI Decisioning, and Loyalty platforms to support personalized engagement and activation at scale.

• Define and document integration standards (APIs, event schemas, data contracts, identity and consent signals), ensuring data quality, interoperability, and compliance.

• Partner with Engineering teams (Mobile, Middleware, Data Engineering, and Quality Engineering) to translate solution designs into reliable implementations—owning the design/enablement layer while Engineering owns performance, reliability, and delivery.

• Serve as a hands‑on technical SME for CRM and Loyalty activation (email, push, in‑app, SMS, offer constructs): data mapping, segmentation logic, connected content, QA/UAT, scheduling readiness, and post‑deployment learnings.

• Establish governance standards for data definitions, taxonomy, and campaign enablement patterns to reduce ambiguity, improve reuse, and accelerate delivery across squads and partners.

• Enable personalization and automation by supporting decisioning logic and AI Agent workflows (e.g., QA and Composition Agents) that improve campaign quality and marketing efficiency.

• Lead cross‑functional alignment with Lifecycle Marketing, Loyalty, Analytics/BI, and vendor partners (Braze, Offer Fit, Stitch, etc.) to unblock delivery and improve platform maturity.

• Coach and mentor junior team members; may manage 1–2 direct reports depending on team needs and operating model.

• Bachelor’s degree in Computer Science, Information Systems, Business, Marketing, or a related field (or equivalent experience).

• 7+ years of experience in marketing technology architecture, customer data integration, digital solutions design, and/or CRM/lifecycle marketing operations within a complex enterprise environment.

• Hands‑on expertise with Customer Engagement Platforms (Braze preferred), including segmentation, orchestration workflows (Canvas), Content Cards/In‑App Messages, and channel execution patterns.

• Working knowledge of CDP architecture, API/middleware integration patterns, identity and consent management, and data governance practices.

• Experience supporting AI…