Sr. Web Designer - Ecommerce & Product Ecosystem

Overview

TP-Link is seeking a Senior Web Experience Designer to own and evolve the design of our product-heavy, ecommerce-driven websites
, including our core TP-Link, Tapo, and Kasa brand sites. These websites are mission-critical business platforms — central to customer education, product evaluation, conversion, and global brand credibility. Today, they function as large-scale product catalogs, supporting complex navigation, specifications, comparisons, and retail pathways across desktop and mobile.

As our product portfolio and global presence continue to grow, the scale and complexity of our websites have outpaced our current team structure. While we maintain day-to-day execution, we do not currently have dedicated ownership to consistently uphold high UX quality or to lead large-scale website redesign initiatives
, including work with external agencies.

This role is being created to fill that gap — providing senior-level website design leadership, hands-on execution, and clear ownership of how our web experience evolves over time.

While UX/UI principles are essential to this role, the focus is website experience design
, not app-based UX, research-only UX, or front-end engineering.

• Own and evolve the design of product-dense, ecommerce-style websites across desktop and mobile
• Improve product discovery, navigation, filtering, comparison, and browsing experiences
• Redesign key website sections to improve clarity, usability, and buyer confidence
• Apply UX/UI best practices specifically in the context of large websites
• Explore and present multiple design directions, including:
• Ecommerce optimization and usability improvements
• More modern, refined, and selectively lifestyle-influenced layouts where appropriate
• Translate complex product ecosystems into clear, intuitive, and scalable web experiences
• Create wireframes, user flows, prototypes, and high-fidelity website designs
• Establish and maintain web experience standards and patterns
• Lead and oversee large-scale website redesign projects, including partnering with and managing external agencies when needed
• Partner closely with Product, Marketing, and Engineering teams to ensure designs are implemented as intended
• Use analytics, feedback, and best practices to inform iteration and continuous improvement

• You will work on real, large-scale websites with significant business impact — not apps or isolated UX exercises
• You will help define the future direction of TP-Link’s web experience, not just execute against a fixed playbook
• You will balance product clarity, ecommerce performance, and brand credibility
• You will have the opportunity to lead redesigns, manage agencies, and raise UX quality across a global digital ecosystem

Designers who succeed in this role are strong website designers first
, comfortable simplifying complexity, operating at scale, and clearly articulating why a design direction works.

• 5+ years of professional web design experience, with a strong focus on large, consumer-facing websites
• Proven experience designing product-heavy and/or ecommerce websites, including navigation, product listings, comparison, and filtering experiences
• Strong understanding of UX/UI principles as applied to websites (not app-only UX)
• Demonstrated ability to lead or contribute to major website redesign or rebuild projects
• Excellent visual design skills, including layout, typography, spacing, color systems, and modern interaction patterns
• Deep understanding of responsive and mobile-first design, ensuring high-quality experiences across devices
• Proficiency in Figma (wireframes, UX flows, high-fidelity design); experience with Sketch or Adobe XD also acceptable
• Experience working with CMS platforms (Word Press, Drupal, Contentful, or similar)
• Ability to use web analytics and engagement metrics (e.g., GA4, funnels, CTR, behavior patterns) to inform design decisions
• Experience collaborating with and managing external agencies (design and/or development)
• Strong communication and presentation skills, with the ability to explain design rationale and tradeoffs to stakeholders
• Ability to operate across…