Growth Marketing Director

Overview

Growth Marketing Manager —

Reports To:

Senior Marketing Leader

Location:

Irvine, CA

Our client is a fast-growing health and wellness organization focused on proactive care, blending modern medical practices with a consumer-first experience. With dozens of locations nationwide and continued expansion ahead, their mission is to deliver high-quality wellness services in a supportive, accessible environment. They are committed to operational excellence, data-driven growth, and exceptional customer experiences.

• Paid Media Strategy & Oversight
  • Own end-to-end performance of paid media channels, including paid search, paid social, display, and video
  • Serve as the primary point of contact for external agency partners, ensuring strategy, execution, pacing, and optimization align with business goals
  • Manage and optimize monthly paid media budgets based on performance and priorities
  • Plan and execute seasonal, regional, and location-specific campaigns tied to promotions and new openings
• Attribution & Analytics
  • Monitor multi-touch customer journeys and identify optimization opportunities
  • Build and maintain a performance scorecard aligned to key KPIs (e.g., CAC, ROAS, CPL, conversion rate, revenue contribution)
  • Analyze performance at the channel, market, and campaign level to identify trends, risks, and opportunities
  • Deliver clear, actionable insights and reporting to senior leadership
  • Establish benchmarks and performance standards for both existing and new markets
• Web Performance Optimization
  • Own marketing-related website performance, including traffic quality, funnel efficiency, and conversion rates
  • Partner with internal teams and external vendors to improve landing pages, conversion paths, and on-site experience
  • Use experimentation, A/B testing, and CRO insights to drive continuous improvement in booking and conversion performance
• Email & Lifecycle Performance
  • Oversee email and lifecycle performance across acquisition, engagement, and conversion
  • Analyze results and recommend optimization strategies based on data and performance trends
• Standards, Testing & Continuous Improvement
  • Define and enforce best practices and performance standards across channels and markets
  • Lead a test-and-learn roadmap, ensuring insights are documented and scaled
  • Evaluate tools, platforms, and processes to improve efficiency and impact

• 3–7 years of experience in digital marketing or performance marketing
• Experience in multi-location, healthcare, wellness, or DTC environments preferred
• Proven ability to own growth targets and deliver measurable results
• Experience managing paid media agencies and on-platform ad execution (e.g., Google, Meta)
• Strong analytical skills with experience building dashboards and performance scorecards
• Experience launching or scaling growth across multiple markets
• Deep understanding of paid media, web analytics, and conversion optimization
• Comfortable collaborating cross-functionally and presenting insights to senior stakeholders

The anticipated base salary range for this position is: $85K-$90K annually.

This range represents the good-faith estimate of the pay the employer reasonably expects to offer upon hire, based on the role’s responsibilities, required experience, location, and internal equity.