Senior Paid Social Strategist

Jiffy is seeking a Senior Paid Social Strategist to own and scale our paid social program as a core driver of growth. This role is responsible for building and executing high-impact, performance-driven paid social strategies that fuel revenue, expand brand awareness, and support Jiffy’s evolution from product-led to marketing-led growth.

As the owner of paid social, you will blend data, creative strategy, and platform expertise to drive profitable customer acquisition across Meta, Tik Tok, You Tube, Pinterest, and emerging channels. You’ll operate with real ownership, partner cross-functionally, and play a key role in shaping how Jiffy reaches and serves creators, small businesses, and entrepreneurs.

• Own paid social budgets, forecasting, and pacing across channels and business lines, ensuring targets are met for blended CAC/MER, contribution margin, and payback.
• Build and maintain a measurement framework across platforms (pixel/CAPI, UTMs, offline conversions), and partner with analytics to ensure attribution quality.
• Lead incrementality and lift testing (holdouts/geo tests), and use results to guide channel mix and scaling decisions.
• Create and run a creative performance system: concept pipeline, testing roadmap, fatigue monitoring, refresh cadence, and a creative scorecard tied to efficiency.
• Identify and launch new paid social opportunities (e.g., creator whitelisting/Spark Ads, new platforms), with clear test plans and scale thresholds.
• Partner with web/CRO to improve landing-page conversion and ad-to-site experience, running structured experiments to raise CVR and lower CAC.
• Establish operational excellence: QA, naming conventions, governance, weekly performance reviews, and vendor/agency management where needed.
• Analyze performance using platform data, delivering clear insights and recommendations to improve efficiency and ROAS.
• Own reporting and KPI tracking, identifying trends and opportunities across channels.
• Collaborate cross-functionally with creative, product, merchandising, analytics, and lifecycle teams to align paid social with broader business goals.

• 3-6+ years of hands‑on experience managing paid social campaigns for an eCommerce or consumer brand (in‑house or agency).
• Proven track record of managing and scaling paid social budgets with a focus on performance and efficiency.
• Strong analytical skills with the ability to build and interpret reports using Excel (intermediate or higher).
• Hands‑on experience with Meta Ads Manager, plus at least one additional platform (Tik Tok, You Tube, or Pinterest).
• Experience planning, testing, and scaling performance‑driven paid social campaigns.
• Strong written and verbal communication skills, with the ability to clearly explain both data insights and creative decisions.
• Experience managing tracking implementations (Meta pixel + CAPI, Tik Tok pixel/events) or partnering closely with engineering to do so.
• Experience with account structure at scale (catalog/DPA, Advantage+, broad vs LAL strategy, exclusions).
• Comfort with creative briefing and performance feedback loops (UGC, short‑form video).

• Experience working with creator‑, SMB‑, or prosumer‑focused brands.
• Strong creative instincts, particularly for short‑form video and UGC‑style content.
• Comfort operating in fast‑paced, high‑ownership startup or scale‑up environments.
• Familiarity with full‑funnel measurement, incrementality concepts, and blended CAC.
• Builder mentality with a desire to take ownership, experiment, and drive impact.

• Opportunity to grow company market share through innovation in the rapidly evolving e‑commerce, AI, and image processing space.
• Thrive in a collaborative, high‑growth environment where your ideas directly influence how Jiffy evolves as a leading e‑commerce destination.
• High visibility and influence in solving complex problems and delivering cutting‑edge solutions resulting in direct impact on Jiffy’s seamless customer experience.
• Access to career development opportunities in a company that invests deeply in professional growth.

Location:
Irvine CA is preferred. Remote may be considered.

Sala…