Director of Growth Marketing

What if your next job wasn’t just a role, but a place where you truly felt valued, inspired, and empowered?

Imagine working for a company that’s dedicated to educating, inspiring, and empowering others, while fostering a family-like atmosphere that genuinely respects and appreciates every team member.

Now, imagine that this company also offers:

• Strong, guiding values that drive everything we do
• Outstanding benefits to support your well-being
• The opportunity to make a meaningful impact every day

Does that sound like a place where you’d thrive? If so, keep reading, because this is exactly what Westcliff University is all about.

Here’s a glimpse of what makes our culture amazing:

At Westcliff, we strive to be the best in all we do, celebrating and supporting each team member as we grow and succeed together. As a global leader in innovative education, we’re known for our transformative, tech-driven programs and our unwavering commitment to excellence, and social responsibility.

Our tagline – Educate. Inspire. Empower. – perfectly sums up our mission: to create opportunities for students and employees to achieve success through hard work and empowerment.

Westcliff University is in a period of exciting, rapid expansion — launching new programs, new campuses, and new

markets. We’re looking for a Director of Growth Marketing to lead that charge.

In this newly created role, you’ll own digital lead generation and performance marketing strategy across all programs

and campuses — from established degree offerings to ongoing brand-new initiatives launches. You’ll lead the digital

marketing team and manage agency partners to deliver measurable results that drive enrollment growth.

We’re looking for someone who’s:

• Data-driven and hands-on — you love diving into dashboards and constantly optimizing campaigns for performance.
• Fluent in SEO, paid search, paid social, and analytics — you can connect the dots from strategy to execution to results.
• Experienced in higher-education marketing — ideally within private, for-profit institutions or agency accounts that serve them.
• AI-savvy and innovative — you know how to leverage emerging tools to work smarter, scale faster, and measure impact.
• Comfortable moving fast — you thrive in a high-volume, growth-focused environment with constant new launches.

If you’re a strategic thinker who can also roll up your sleeves and make things happen, this is your opportunity to help shape the next chapter of a fast-growing university.

Director of Growth Marketing

What You’ll Do:

• Lead Westcliff’s digital marketing and lead-generation strategy across programs and campuses.
• Oversee SEO, paid media, analytics, and conversion performance.
• Partner with agencies and cross-functional teams to ensure marketing investments translate into enrollment growth.
• Support a data-driven culture within the marketing team and continuously optimize campaigns for ROI.
• Contribute to shaping the digital marketing framework that will scale Westcliff’s growth.
• Ensure compliance with higher education marketing regulations and brand standards.
• Leverage Power
  
  BI, GA4, GSC, and other platforms to drive data-informed decisions.
• Translate campaign insights into actionable recommendations for leadership.
• Stay ahead of digital marketing trends, with emphasis on AI-driven optimization and automation.
• Proactively identify and test new growth opportunities in digital channels and tools.
• Foster a culture of experimentation, speed, and accountability within the team.

Perks:

Hybrid flexibility, creative and collaborative culture, and a chance to make a measurable impact in higher ed

marketing innovation.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field (Master’s preferred).
• Minimum 7+ years of experience in digital marketing, with at least 3+ years in a leadership role.
• Proven track record of lead generation and enrollment growth in higher education.
• Deep expertise in SEO, paid search, paid social, and digital analytics.
• Proficiency with Google Ads, Meta Ads Manager, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Experience with Power
  
  BI or similar analytics platforms.
• AI fluency-experience leveraging AI…