Associate Manager, Loyalty Promotions & Activations

Job Description

About the Job:
As a key leader within the Connected Customer & CRM organization, this role owns the end-to-end enablement, configuration, and strategic activation of Taco Bell's loyalty programs and promotional capabilities across Marigold, Yum! Promo Service, and Connect Me.

The Associate Manager serves as the enterprise-wide SME for loyalty configurations, promotional mechanics, and cross-channel activation-ensuring all offers, rewards, and challenges are deployed flawlessly and aligned to brand strategy.

This role requires a blend of technical expertise, operational excellence, cross-functional leadership, and strategic decision-making, regularly influencing platform enhancements, leading new campaign structures, and driving efficiencies that scale Taco Bell's digital ecosystem.

Responsibilities

The Day-to-Day:

• Own end-to-end loyalty offer and promotion activations across Marigold, Yum! Promo Service, and Connect Me platforms-driving accurate deployments, scalable governance, and cross-functional execution for high-visibility brand moments.

• Serve as enterprise-wide SME for loyalty configuration, promotional mechanics, and platform capabilities-providing expert guidance to cross-functional partners.

• Act as the primary decision-maker for feasibility, timing, risk assessments, and prioritization of loyalty and promotional activations.

• Configure and validate rewards, challenges, and complex offer structures, ensuring accuracy, scalability, and alignment with business objectives.

• Partner with Product, Technology, and Yum teams to influence platform roadmaps, advocate for Taco Bell requirements, and drive enhancements to loyalty and discount service capabilities.

• Act as the lead liaison for major brand moments, guiding configuration, QA planning, cross-team approvals, and timeline management.

• Communicate risks, dependencies, blockers, and platform constraints proactively to ensure upstream clarity and avoid operational delays.

• Support CRM channel execution by aligning offers with push, in-app inbox, SMS, and Tuesday Drops messaging plans.

• Provide thought leadership by evaluating new campaign ideas, promotional mechanics, and operational workflows to improve scale, efficiency, and customer experience.

• Establish, document, and maintain governance, standards, and SOPs for loyalty activation, ensuring consistency, audit readiness, and cross-team visibility.

• Identify opportunities to streamline production workflows, strengthen quality control, and reduce manual effort through process improvements or tooling enhancements.

• Mentor and guide analysts and cross-functional partners, elevating team capability and building shared understanding of loyalty configuration best practices.

• Demonstrate calm, structured leadership during high-pressure or rapid-change moments, driving clarity and confidence across teams.

Qualifications

Is This You?

• Bachelor's degree in Marketing, Information Systems, or related field

• 4+ years of relevant experience in digital marketing, loyalty programs, CRM, or platform configuration

• Experience configuring and deploying loyalty or promotional programs (e.g., Marigold, Punchh, or similar platforms)

• Strong understanding of relational data, audience segmentation, and offer logic

• Experience with e-commerce or digital ordering platforms

• Familiarity with A/B or multivariate testing

• Experience with project management and documentation tools (e.g., JIRA, Confluence)

• Strong communication and stakeholder management skills

• Ability to operate autonomously, prioritize effectively, and make decisions in fast-paced environments

• Technical proficiency (HTML/CSS) a plus

Salary range: $109, + bonus eligibility

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

Work Authorization Notice:
Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

At Taco Bell,…