Senior Manager, Lifecycle Marketing

About Us

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

Overview:

We're seeking a strategic and hands-on Senior Manager, User Growth & Engagement to unlock the full potential of one of the largest user databases in the connected home industry. In this role, you will unify fragmented user data, automate lifecycle programs that drive repeat purchase and product adoption, and build community engagement that strengthens brand loyalty and insights. You'll own the revenue growth from existing app user base through cross-selling and upselling.

This is a high-impact position that works cross-functionally to turn user relationships into a powerful advantage for the business.

Responsibilities

* Build a unified user identity by integrating fragmented data across website, app, email, and retail systems

* Lead digital strategy and execution across CRM channels (email, app messaging, and web) to drive user activation, retention, and repeat purchase

* Build and grow user communities (forums, reviews, ambassadors) to strengthen product advocacy and brand affinity

* Develop and automate lifecycle programs (onboarding, feature adoption, loyalty, cross-sell, win-back) to increase engagement and customer LTV

* Serve as the marketing automation expert, architect workflows, improve deliverability and personalization, and maximize effectiveness of CRM/CDP tools

* Manage and mentor a small team across email, web, and analytics, ensuring alignment with business goals and continuous capability improvement

* Own CRM/CDP platform operations including segmentation, multi-channel campaign deployment, performance analytics, and optimization

* Partner closely with Product and Marketing teams to surface user insights that guide roadmap decisions and drive feature adoption

* Track and report key growth KPIs including activation, retention, repeat purchase rates, churn reduction, and lifetime value