Sr. Manager, Dealer Strategy

Position: Sr. Manager, Dealer Experience Strategy
Job Title:

Sr Manager, Dealer Experience Strategy

Hyundai Capital America (HCA) helps people move forward. Through Hyundai Motor Finance, Genesis Finance, and Kia Finance, we deliver innovative financing, leasing, and insurance solutions to more than 3 million customers and businesses nationwide.

We're a company driven by growth, innovation, and people. At HCA, you'll find opportunities to build new skills, expand your career, and make a real impact-while working in a diverse, inclusive, and values‑driven environment. We're proud to support our communities through volunteerism, philanthropy, and engaged Employee Resource Groups.

If you're looking for a fast‑paced, collaborative workplace where your ideas matter, join us as we lead the future of financing freedom of movement. Apply today.

WHAT YOU WILL DO

The Sr. Manager, Dealer Experience Strategy leads the team responsible for shaping and advancing dealer experience strategies across digital and non-digital product platforms. This role oversees dealer strategy, voice of dealer, dealer journey mapping, UX design, and performance insights to support business goals and improve dealer satisfaction. Working cross-functionally with product, sales, service, marketing, and technology teams, the Sr. Manager ensures dealer experience initiatives are effectively prioritized, aligned, and executed to enhance the overall dealer and customer journey.

HOW YOU WILL MAKE AN IMPACT

1. Dealer Experience Strategy & Roadmap

* Lead the development and execution of dealer experience strategies and roadmaps across digital and non-digital product platforms.

* Align dealer experience priorities with business objectives, customer needs, and dealer satisfaction goals in partnership with product, sales, service, marketing, and technology stakeholders.

* Identify and prioritize experience improvement opportunities that strengthen dealer engagement, operational effectiveness, and overall journey performance.

* Ensure alignment between OEM digital strategy and in-dealer execution.

2. Voice of Dealer & Experience Insights

* Oversee dealer voice programs and feedback channels, including surveys, complaints, field input, and dealer council insights, to understand dealer needs and pain points.

* Translate dealer feedback and research findings into actionable recommendations and prioritized initiatives that support experience improvements.

* Partner with cross-functional teams to ensure dealer insights are incorporated into planning, prioritization, and decision-making.

* Conduct deep dealer research (internal/external) to shape strategic roadmaps.

3. Journey Management & Experience Optimization

* Lead dealer journey mapping efforts across key touchpoints to identify friction points, service gaps, and opportunities to improve the dealer and customer experience.

* Develop and maintain prioritized improvement backlogs that support ongoing optimization of dealer-facing processes, tools, and experiences.

* Monitor journey performance and work with business partners to implement enhancements that improve satisfaction, usability, and efficiency.

4. Data, Reporting & Performance Management

* Leverage dealer, customer, and operational performance data to assess experience effectiveness and identify trends, risks, and improvement opportunities.

* Prepare and present insights, recommendations, and updates to leadership to support informed decision-making and prioritization.

* Develop reporting and performance measures that track dealer experience health, journey effectiveness, and progress against business and satisfaction goals.

5. UX Direction & Design Governance

* Provide leadership and oversight for UX design activities supporting dealer-facing platforms and experiences.

* Develop and maintain UX standards, design guidance, and experience principles to promote consistency and usability across dealer touchpoints.

* Partner with product, digital, and technology teams to support the design and delivery of intuitive, workflow-driven solutions that address dealer needs.

6. Dealer Communications & Adoption

* Support the development of dealer communication strategies that improve clarity, consistency, and awareness…