Technical Marketing Manager, Business Networking

TP-Link Systems Inc Technical Marketing Position

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

Overview:
We are seeking an individual to establish the Technical Marketing discipline within our Omada business networking solution and product portfolio. You should possess versatile skills and be equally comfortable engaging with engineers, creating persuasive marketing content, and presenting their work in a variety of internal and external settings, both internally and virtually. You will be the marketing expert for the key technologies and software applications for the business networking solutions.

Key Responsibilities:

• Consult with Engineering and Product Management to identify key technologies for current and future products that offer meaningful benefits for consumers. Stay current on market dynamics and competitive offerings and communicate both internally, regularly and on-demand.
• Generate marketing content for key technologies and software applications in a variety of formats, including whitepapers, contributed articles, web copy, presentations, and press releases.
• Act as a spokesperson for key technologies and software applications across events, trade shows, conferences, webinars, and with the media.
• Create compelling demos that highlight the capabilities of key technologies and software applications.
• Conduct internal training as needed for colleagues in Marketing, Sales, and Service & Support.
• Develop, in collaboration with Mar Comm team, key technology and software application campaigns and assets across channels that meet the needs of customers and channel partners.
• Partner with colleagues in Design to ensure materials are visually appealing and consistent with brand IDs.
• Build relationships with customers, partners, and industry influencers.