Director of Enterprise

Responsibilities

• The Director, Enterprise Applications (Marketing) is responsible for leading the strategy, delivery, optimization, and support of enterprise applications that enable global Marketing organizations
• This role partners closely with Marketing leadership, Marketing Operations, Finance, IT, Data & Analytics, and external vendors to define and execute a technology roadmap that improves marketing effectiveness, operational efficiency, customer engagement, and business outcomes
• The Director will oversee the end-to-end lifecycle of marketing platforms and business processes, ensuring scalable, integrated, and data-driven solutions that support demand generation, digital marketing, customer journeys, campaign operations, lead management, marketing analytics, and emerging AI-driven capabilities
• This leader combines deep business process expertise with strong technical acumen and a proven ability to lead cross-functional teams through transformation initiatives
• Develop and execute the enterprise applications strategy supporting Marketing’s business objectives and growth priorities
• Partner with Marketing executives to understand business needs and translate them into technology capabilities and roadmap investments
• Serve as a trusted advisor to Marketing leadership on technology trends, Mar Tech innovation, AI opportunities, process optimization, and digital transformation
• Establish governance models for application investments, prioritization, architecture, and platform lifecycle management
• Own the portfolio of Marketing applications, including but not limited to:
  • Marketing Automation Platforms (Marketo, etc.)
  • Customer Data Platforms (CDP)
  • Digital Experience Platforms
  • Event and Webinar Platforms
  • Content Management Systems
  • Lead Management and Attribution Solutions
  • Marketing Analytics and Reporting Tools
  • AI-powered Marketing Solutions
• Drive platform rationalization, adoption, optimization, and modernization initiatives
• Evaluate and recommend new technologies that enhance marketing effectiveness and operational scalability
• Lead the design and optimization of end-to-end marketing business processes, including:
  • Campaign Planning and Execution
  • Lead Lifecycle Management
  • Demand Generation
  • Digital Marketing Operations
  • Customer Journey Orchestration
  • Marketing Attribution
  • Budget and Investment Tracking
  • Event Management
• Identify opportunities for automation, standardization, and process simplification
• Ensure alignment between marketing processes and broader Revenue Operations workflows
• Lead complex cross-functional initiatives from strategy through implementation and adoption
• Manage application delivery teams, product owners, business analysts, architects, and external partners
• Establish scalable project and product management practices
• Ensure successful delivery of roadmap commitments within scope, budget, and timeline expectations
• Ensure seamless integration across Marketing, CRM, ERP, Data Warehouse, Customer Success, and Digital Experience ecosystems
• Collaborate with Enterprise Architecture teams to maintain scalable, secure, and compliant solutions
• Establish governance for application security, data privacy, compliance, and operational controls
• Drive platform reliability, performance, and operational excellence
• Manage relationships with strategic technology vendors and system integrators
• Negotiate contracts, licensing agreements, and service engagements
• Own application budgets, forecasting, and cost optimization initiatives
• Track ROI and business value realization from technology investments
• Build, develop, and mentor a high-performing team of application leaders and professionals
• Foster a culture of accountability, innovation, continuous improvement, and customer focus
• Develop organizational capabilities in product management, process excellence, and digital transformation

• Deep expertise supporting Marketing organizations and marketing technology ecosystems.
• Proven track record delivering strategic programs and business transformation initiatives.
• Strong understanding of marketing operations, lead management, campaign execution, customer journeys, and marketing analytics.
• Experience managing enterprise integrations, data…