Manager, Digital Strategy & Innovation

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 7,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world:
Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before... we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re  fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

Digital at Taco Bell is no longer just about showing up in channels - it’s about shaping how fans experience the brand at every moment, across every touchpoint.

As Manager of Digital Strategy & Innovation, you will lead the transformation of digital from a campaign support function into an enterprise growth engine - defining how we connect with fans, unlock new revenue streams, and build experiences that extend far beyond the transaction.

Reporting to the Director of Digital Strategy & Innovation, this role owns driving enterprise-level digital strategy, setting the vision for how brand platforms come to life across CRM, Merchandising (App/Web/Kiosk), Loyalty, Delivery, and emerging ecosystems. You will move fluidly from strategy to execution to system-building, ensuring that every initiative ladders up to a cohesive, scalable, and future-forward digital ecosystem.

You will operate with a high degree of autonomy, anticipating business needs, identifying opportunities before they’re asked for, and bringing forward solutions that shape the agenda - not just support it.

At the center of a highly matrixed organization, you will act as the Digital Strategy Lead across Integrated Agency Teams, brand platform development, and franchise alignment, ensuring digital is embedded early, executed flawlessly, and continuously evolved through learnings and innovation.

This role also plays a critical part in unlocking incremental growth for the business, identifying and scaling new digital revenue streams, from subscriptions and monetized content to new platform and experience opportunities, while pushing the organization toward bolder, more distinctive, and more culturally relevant work.

Success in this role looks like owning entire digital initiatives end-to-end, influencing senior stakeholders, building systems that scale, and consistently bringing forward ideas that push the brand, and the industry, forward.

If Taco Bell is going to lead the next era of digital, this role helps define what that looks like.

• Authors the annual digital marketing strategy and playbook, defining best practices and the role of digital across the Marketing Calendar.
• Sets the connections strategy, ensuring brand platforms are brought to life cohesively across CRM, OCX, Loyalty, Delivery, and Digital Innovation.
• Translates emerging trends (AI, communities, content ecosystems) into actionable strategies that shape future roadmaps and Digital Innovation pipelines.

• Operates with a high degree of autonomy, making informed decisions in ambiguous environments grounded in brand strategy, digital best practices, and business priorities
• Owns and independently leads the development and scaling of enterprise digital programs, from strategy through execution and optimization for assigned pillars (ie: Innovation, Value, Brand)
• Identifies, builds, and scales new digital revenue streams, including subscriptions, monetized content, digital products, and emerging platform opportunities.
• Leads ideation of…