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Principal Marketing Analytics Lead: Predictive
Job in
Irvine, Orange County, California, 92713, USA
Listed on 2026-07-23
Listing for:
West Coast University, Inc.
Full Time
position Listed on 2026-07-23
Job specializations:
-
IT/Tech
Digital Marketing, Data Analyst -
Marketing / Advertising / PR
Digital Marketing
Job Description & How to Apply Below
West Coast University, Inc. is seeking a Principal Marketing Analyst to own the digital testing roadmap and align consumer data across the WCU website, Salesforce CRM, third party providers, and paid media channels.
You will lead development of segmentation and predictive solutions with the Analytics Intelligence team to influence growth marketing strategies. The role requires storytelling with data, strong project management, and the ability to gain buy‑in from Marketing and Admissions
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