Digital Marketing Manager

We’re hiring a Website & Digital Marketing Manager who is reliable, detail-oriented, and ready to take ownership of our digital presence. In this role, you will oversee the day-to-day management of our website, online store, and digital marketing efforts. You will be responsible for maintaining the website's back end, managing merchandise and e-commerce operations, optimizing our online presence for search engines, coordinating digital advertising campaigns, and creating light marketing graphics.

• Manage and maintain the back end of our website, ensuring content is accurate, up to date, secure, and functioning properly.
• Upload, organize, and update products, pricing, inventory, and merchandise collections.
• Optimize website content and structure using SEO best practices to improve search rankings and organic traffic.
• Conduct keyword research and implement on-page SEO, including metadata, page titles, image optimization, internal linking, and content recommendations.
• Monitor website performance, analytics, and SEO metrics, making recommendations to improve visibility and user experience.
• Troubleshoot website issues and coordinate updates as needed.
• Manage digital advertising campaigns across platforms such as Google Ads and Meta (Facebook/Instagram), including campaign setup, optimization, and performance reporting.
• Create and edit simple marketing graphics, web banners, email graphics, and promotional materials using Adobe Illustrator.
• Coordinate website updates, promotions, and seasonal campaigns.
• Collaborate with our team to ensure branding and messaging remain consistent across all digital channels.
• Assist with email marketing and other digital initiatives as needed.

• You will take ownership of our digital presence, directly improving our online visibility and e-commerce operations.
• You’ll help grow our brand through strategic digital marketing and consistent messaging.

• Demonstrate proven experience managing websites and e-commerce platforms (Word Press, Shopify, or similar).
• Show expertise in SEO, keyword research, and analytics tools like Google Analytics and Search Console.
• Apply Adobe Illustrator proficiency to create compelling marketing graphics.
• Combine organizational skills with a proactive, results-driven approach.
• Leverage 3+ years of experience in website management, digital marketing, or e-commerce (Preferred).
• Utilize Google Tag Manager, email marketing platforms (e.g., Mailchimp/Klaviyo), and basic HTML/CSS (Preferred).
• Apply a deep understanding of conversion rate optimization (CRO) and UX best practices (Preferred).