Vertical Digital Marketing Specialist (B2B

Position: Vertical Digital Marketing Specialist (B2B)
## Vertical Digital Marketing Specialist (B2B)
Apply remote type:
Hybrid locations:
Irvine, California - USA:
Offsite - Canada - ON:
Offsite - USA - TX:
San Jose, California - USA:
Camas, Washington - USAtime type:
Full time posted on:
Posted Todayjob requisition :
146237

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
** The Team and Role:
** Logitech is seeking a motivated
** Vertical Digital Marketing Specialist
** to join our Logitech for Business (L4B) Digital Marketing team. This role focuses on digital programs for our priority vertical markets:
** Education, Government, and Healthcare**. Reporting to the Head of Digital Marketing, you will serve as the primary engine for vertical execution, combining high-volume program management (80%) with tactical campaign support (20%) to drive lead generation and pipeline growth.
** Your Contribution:  Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment.
** These are the core behaviors and values you’ll need for success  this role, you will responsible for:
** Vertical Digital Program Management & Execution (80%):
*** Program Execution:
Execute digital marketing programs for Education, Government, and Healthcare verticals, supporting business objectives and market opportunities
* Digital Activation:
Lead the technical setup, trafficking, and launch coordination for all vertical-specific digital programs.
* Channel Management:
Implement and manage digital campaigns across paid media, email marketing, and content syndication for each vertical audience
* Search Visibility (AEO/SEO):
Collaborate with content teams to implement Answer Engine Optimization and SEO tactics to ensure high visibility for vertical keywords.
* Share of Search:
Work with the Verticals team and external agency to manage the reporting and the Logitech Share of Search as it relates to verticals
* Budget Tracking:
Monitor vertical-specific digital marketing spend across all channels and campaigns to ensure accurate allocation and financial reporting.
* Vendor Liaison:
Manage day-to-day relationships with external agencies, ensuring creative assets and campaign technicals are delivered on schedule.
* Performance Optimization:
Track and optimize vertical program performance, implementing improvements to maximize lead generation and conversion rates
* Technical Troubleshooting:
Work with the Marketing Operations team to ensure that all tracking pixels, UTMs, and lead-capture integrations function correctly before and after launch.
** Campaign Execution Support (20%):
*** Strategic Alignment:
Partner with the Vertical Campaign Manager to ensure digital tactics align with broader integrated marketing strategies.
* Retargeting and Email Campaigns:
Execute and optimize retargeting and email campaigns to re-engage prospects and customers across vertical segments
* Campaign Operations:
Support tactical execution of digital campaigns, ensuring proper setup, tracking, and optimization across all touchpoints
* Creative Coordination:
Work with internal creative teams to brief and refine messaging that resonates with Education, Healthcare, and Government target audiences.
* Cross-Functional Reporting:
Assist in presenting performance findings and optimization opportunities to verticals and marketing leadership teams through clear, data-driven reporting.
** Experience &

Education:

*** Bachelor's degree in Marketing, Business, Communications, related field or equivalent industry experience.
* Strong digital marketing experience, preferably in B2B technology or related industry
* Proven history of managing paid search, social, and display campaigns.
* Strong AI proficiency is required.
* Experience in marketing to vertical industries (Education, Government, Healthcare) is a major plus.
* Experience with budget management and vendor/agency relationships preferred
*
* Skills:

*** Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and CRMs (e.g., Salesforce)
* Familiarity with Google Ads, Linked In Campaign Manager, and other B2B advertising platforms
* Excellent communication and presentation skills.
*****
* Location:

**** Logitech is dedicated to empowering our teams wherever they are, creating a vibrant culture built on trust, connectivity, and growth.
** For this full-time remote role, our location strategy focuses on hybrid candidates from the metro areas of
** San Jose, CA ;
Irvine, CA;
Camas, WA;
Dallas, TX;
Toronto, Canada;****#LI-CT1
**** This position offers an annual salary of typically between $ 68K and $ 135K dependent on location and experience.  In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills,
** Logitech offers benefits such as Medical Coverage, Dental Coverage, Vision Coverage, Traditional and Roth 401(k) Plans, Flexible Spending Accounts, Employee…