Mgr, Digital Marketing Organic Search

The SEO Marketing Manager is responsible for the development, implementation, and management of PDS Health's search visibility strategy — spanning traditional SEO, answer engine optimization (AEO), and generative engine optimization (GEO) — across multiple national and localized PDS websites. The role will have a strong understanding of search engine algorithms, AI-generated answer systems (ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini), ranking strategies, and industry standards.

This role requires a strategic and analytical mindset, commercial fluency, and the ability to manage multiple projects under tight deadlines. The Manager will work closely with cross-functional teams to drive organic traffic and AI-driven visibility, increase conversions and appointment volume, and enhance PDS Health's discoverability and citation presence across both traditional and AI-powered search. This role will also examine how we work as a team, and look to upskill our team & redefine how we approach work utilizing AI & automation.

• Build strategic search visibility roadmaps spanning SEO (on-page & off-page), AEO, and GEO that coordinate approaches across multiple national and local websites
• Own AI search visibility as a standing discipline: entity strategy, structured data and schema markup for machine extractability, and citation/mention tracking across ChatGPT, Perplexity, Google AI Overviews, and Gemini
• Responsible for the implementation of search tactics that are data-driven and measured against business goals: organic growth, AI citation/mention share, return visitors, acquisition and engagement, conversion, and downstream appointment volume
• Manage internal SEO team, external agencies and vendors to prioritize and execute against a cohesive search visibility strategy
• Responsible for technical SEO audits of web properties, including extractability and structured-data readiness for AI retrieval systems; present findings and recommendations to leadership and teams
• Build and maintain automated workflows for keyword research, SEO briefs, and content review to reduce manual execution and reinvest capacity into strategy, measurement, and AI visibility work
• Oversee ongoing maintenance and monitoring of backlink profile and broader off-site authority signals (industry publications, earned media, third-party citation sources that influence LLM retrieval); develop, execute, and manage a link building and digital authority strategy
• Responsible metatag/structured-data maintenance and improvement
• Own local and practice-level AI visibility: ensure PDS-affiliated practices surface and are cited correctly when patients query AI systems for local/condition-specific care (e.g., "best dentist near me," "dentist that treats X"); partner with Field Marketing and the MOD/Yext data pipeline to ensure listing and entity data quality supports this
• Collaborate with teams across channels to develop category strategies against dental industry and specialty markets, including how PDS Health is represented in AI-generated category comparisons; derive and deliver tangible business value from this holistic approach
• Collaborate with web developers, editors, video producers, marketing, design, and product to ensure all relevant activities that could benefit from search or AI visibility are optimized
• Build the internal and field team's understanding of SEO, AEO, and GEO and monitor execution by documenting guidelines and training as needed
• Monitor and administer web analytics dashboards, AI visibility monitoring tools, and key reporting platforms; provide regular reports connecting site traffic and AI citation performance to business outcomes, and make recommendations to strengthen user experience and discoverability
• Research the latest industry updates, SEO/AEO/GEO trends, search and AI model changes, and best practices to inform how you prioritize recommendations
• Mentor and lead team of specialists with support of manager

• 6-8 years relevant work experience in Search Engine Optimization for a business with national locations, including demonstrated experience adapting strategy to AI-powered search (AEO/GEO)
• 2-3…