Director, Digital Marketing

About Hugel

Founded in 2001,Hugel is a South Korea–based global leader in medical aesthetics, specializing in the development and commercialization of botulinum toxin, hyaluronic acid fillers, skin boosters, threads, and biocosmetics. Over the past two decades, Hugel has built a strong global footprint, with commercial presence in approximately 70 countries and operations across nine international subsidiaries.

Founded in 2001,Hugel is a South Korea–based global leader in medical aesthetics, specializing in the development and commercialization of botulinum toxin, hyaluronic acid fillers, skin boosters, threads, and biocosmetics. Over the past two decades, Hugel has built a strong global footprint, with commercial presence in approximately 70 countries and operations across nine international subsidiaries.

Leveraging strong global momentum, Hugel Aesthetics was formed as the Company’s dedicated North American business unit, established to lead commercialization in the United States, Canada and Australia. Backed by Hugel’s global scale and expertise, Hugel Aesthetics is awell-resourced, growth-oriented organization focused on expanding access to Letybo and establishing a strong, long‑term presence in medical aesthetics.

We are building our U.S. organization from the ground up, creating a culture that is intentionally different from traditional, highly layered companies. This is a rare opportunity to join at an early stage and help shape not only the business, but the way we work, lead, and grow together.

Our culture is rooted in high ownership, collaboration, and the belief that every voice matters. We value people who bring ideas, take initiative, and want a true seat at the table. In this environment, individuals are empowered to make an impact, move with agility, and help build what comes next.

This role is ideal for someone who thrives in a fast‑paced, entrepreneurial environment, embraces ambiguity, and is energized by the opportunity to build alongside a team creating something special.

As we expand and grow our portfolio and pipeline, we are seeking a Director, Digital Marketing - U.S. to lead the digital marketing strategy and omnichannel execution to accelerate customer engagement, demand generation, and commercial growth across healthcare professionals (HCPs) and consumers for Hugel’s portfolio of aesthetic products in the US.

Reporting to the VP, U.S. Marketing, this role will work in close partnership with Product/Brand Marketing, this role translates brand strategy into best-in‑class digital experiences across paid, owned, and earned channels. The Director will lead the development of the company's digital ecosystem—including websites, CRM, marketing automation, paid media, social media, email marketing, analytics, and marketing technology to deliver measurable business outcomes throughout the customer journey.

This role has ownership over digital strategy, omnichannel orchestration, digital website, email marketing, paid media, CRM, etc.

This role combines strategic leadership with operational excellence, ensuring every digital touchpoint is optimized, measurable, compliant, and aligned with commercial priorities. The Director will serve as the organization's digital subject matter expert, partnering across Marketing, Sales, Medical Affairs, Regulatory, Commercial Operations, and IT to continuously improve customer experience and digital performance.

This is a highly visible, high‑impact role for a strategic leader who thrives in a build environment and wants to shape the future of a growing global aesthetics business.

• Own the digital marketing strategy and roadmap across paid, owned,…