Associate Manager, AIDM Analytics

Associate Manager, AIDM Analytics

Irvine, CA

About the Job:
As the Associate Manager, AIDM Analytics on Taco Bell's Digital Customer Intelligence team, you will champion data-driven strategies to elevate our digital customer experience. You will support and enhance existing analytics initiatives, turning insights into impactful business decisions, while ensuring analytics support is given to cross-functional partners (CRM, Ecommerce, Loyalty, etc.) for any technology or automation use cases. In addition, you will focus on creating and maturing analytics capabilities for AI-driven marketing, leveraging internal data models, and customer data platforms.

The Day-to-Day:

• Collaborate with cross-functional partners (Campaign Analytics, CRM, Ecommerce, Loyalty, etc.) and tech partners to improve applied analytics, strategy, and learnings for our digital teams
• Drive technology implementation, data QA, and regression testing across several platforms and enable these technologies for cross-functional partners
• Own AI-driven marketing intelligence by providing analytics of changes in customer behavior and recommending strategies, insights and learnings
• Own problem solving and exploration of expanding use-cases for AI-driven marketing, partnering with internal teams and external vendors to ensure applied learnings and clear path forward
• Enhance existing analytics processes by recommending new tools, methodologies, and best practices
• Oversee and manage comprehensive data QA processes, including regular audits, to ensure robust data governance and maintain high levels of data accuracy across all platforms.

Responsibilities:

• Lead franchise technology engagement activities across Taco Bell Digital & Technology, including governance forums, communication cadences, stakeholder alignment activities, and operationalization of franchise engagement processes.
• Partner closely with PMO, Operations, Product, Engineering, and D&T leadership teams to translate portfolio updates, roadmap priorities, and initiative status into franchise-facing communications and engagement materials.
• Manage strategic communication and presentation development for FRANMAC meetings, Technology Governance forums, and cross-functional leadership discussions.
• Coordinate franchise engagement readiness activities for major technology initiatives, ensuring communications, stakeholder alignment, and supporting materials are prepared and delivered effectively.
• Support continuous improvement of franchise engagement workflows, governance processes, and operational routines that improve transparency, consistency, and organizational alignment across the D&T portfolio.
• Develop executive-ready presentations, reporting, briefing materials, and communication content that support Digital & Technology leadership engagement with franchise and cross-functional stakeholders.

Qualifications:

• 6+ years of experience in business operations, program coordination, franchise engagement, communications, or related business and technology roles.
• Experience supporting cross-functional governance processes, stakeholder communications, or enterprise operational routines across multiple teams and business functions.
• Strong experience developing executive presentations, strategic communications, reporting, and leadership materials for senior stakeholder audiences.
• Highly organized with the ability to manage multiple priorities, timelines, communication cadences, and stakeholder requests in fast-paced environments.
• Experience supporting restaurant operations, franchise organizations, retail technology, or multi-unit operational environments preferred.
• Bachelor's degree in Business, Communications, Technology, or related field, or equivalent years of experience.

Work-Hard, Play-Hard:

• Hybrid…