Manager, Digital Loyalty

We believe everyone deserves the right to Live Más – and we're constantly inspired by the creativity it takes to get there.

Hybrid

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 7,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world:
Yum! Brands .

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re  fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About the Job:

As the Loyalty Journey Lead, you will be responsible for accelerating the growth of Taco Bell Rewards by identifying and solving barriers across the customer lifecycle. From acquisition and onboarding to ongoing engagement and re-engagement, you will lead a cross-functional squad focused on rapidly turning customer insights and business opportunities into testable ideas, learning what works, and scaling successful solutions.

Sitting at the intersection of marketing, digital product, technology, analytics, operations, and customer experience, you will lead a sprint-based test-and-learn approach that brings together the right partners to solve high-value customer and business problems. You will own the journey roadmap and experimentation backlog, prioritize opportunities based on customer impact and business value, and guide initiatives from problem definition and ideation through testing, measurement, and scaled deployment.

This role requires someone who can combine customer obsession, growth marketing, strategic thinking, analytics, and agile ways of working. You will be equally comfortable digging into customer behavior to identify friction, facilitating an ideation session with a cross-functional team, defining a test hypothesis, and translating results into a recommendation for senior leaders.

This role reports directly to the Head of Loyalty and will play a critical role in advancing one of Taco Bell's most important growth priorities.

The Day-to-Day:

Lead a cross-functional Loyalty Growth Squad, bringing together partners across Marketing, Digital Product, Technology, Analytics, Operations, Media, CRM, and other functions to rapidly solve customer and business challenges.

Build and manage a robust experimentation backlog, translating customer insights, behavioral data, business priorities, and team ideas into clearly defined hypotheses and test-and-learn opportunities across the loyalty customer journey.

Lead sprint planning and prioritization, aligning the squad around the problems to solve, tests to execute, expected outcomes, resource requirements, and measures of success.

Apply customer analytics and journey insights to identify friction points, unmet needs, behavioral opportunities, and high-value customer segments that can inform future tests and capabilities.

Define clear test hypotheses, KPIs, and measurement plans in partnership with Analytics, ensuring each…