Head of Exp and Design Centers

Overview

BSH Home Appliances Corporation – Top Employer US 2024

Tomorrow is our home. At BSH, People Matter. Bring your unique skills, capabilities, and experiences to our dynamic teams where your contributions will drive our innovation culture. We strive to be a workplace that values people and supports opportunities for continuous professional and personal growth. As a leading manufacturer of home appliance brands Bosch, Gaggenau, and Thermador, we prioritize having a consumer centric mindset and creating positive experiences for the consumer throughout all interactions with our products and services.

Join us now and give your career a home.

You Belong Here.

Irvine, CA / Full-time

The Head of EDCs owns the U.S. Experience & Design Centers, based in Irvine, CA, and is accountable for delivering a world-class showroom network that drives brand elevation, sales growth, and customer loyalty. This role leads the customer experience strategy across all design centers, ensuring P&L and operational excellence while setting premium service standards. The Head of EDCs partners closely with Sales, Marketing, Trade, Business Administration and Service teams to integrate the showroom network into the company’s luxury growth strategy and serves as the key leader engaging designers, builders, architects, and trade partners.

• Mandate Ownership:
  Lead the strategy, growth, and performance of all Experience & Design Centers across U.S., positioning them as premier destinations for luxury consumer and trade engagement.
• Expansion & Innovation:
  Lead business cases for new EDC locations or remodels; continuously innovate to keep EDCs at the forefront of luxury customer experience.
• Customer Experience (CX) Strategy:
  Define and deliver immersive, aspirational showroom experiences that align with brand storytelling and luxury service standards.
• P&L and Operational Excellence:
  Oversee budgets, resources, and KPIs across the EDC network; ensure ROI on events, traffic, and sales conversion.
• Trade & Specifier Engagement:
  Build and expand partnerships with designers, builders, and architects to increase EDC traffic, influence, and conversion into sales.
• Events & Brand Integration:
  Elevate the brand through EDC activations, premium events, and trade partnerships in collaboration with Marketing and Sales.
• Cross-Functional Leadership:
  Partner with Sales, Marketing, and Service to ensure the showroom network integrates seamlessly into the customer journey.
• Performance & Talent Development:
  Raise the talent bar across showroom teams; coach and inspire managers to deliver luxury-caliber service and consistent results. Demonstrated ability to raise talent standards and develop high-performing teams.
• KPI Rigor:
  Set and track key metrics including NPS/CSAT, EDC traffic, specifier engagement, traffic-to-spec conversion, and event ROI.
• Other duties as assigned.

Pay range: $174,702 - $232,936

Incentive Plan: Global Executive

Incentive Target %: 25%

Travel: 50%

• Bachelor’s degree - Business Administration or Marketing Required
• Master's Degree - MBA or Marketing Preferred
• 15+ years in luxury or premium retail/consumer goods with significant experience in designing, building, and operating multi-site showrooms, flagship, and retail sites or design center networks. Business development with trade/specifier communities Required
• 10+ years People Manager experience. Leader of leader management experience Required
• Expertise in luxury/premium customer experience, clienteling, and showroom events and strategy development
• Strong cross-functional influence across Sales, Marketing, Business Administration, and Service organizations
• Exceptional financial acumen (P&L ownership, ROI tracking, budgeting)
• Excellent presentation, communication, and leadership skills
• Experience in appliances, kitchen & bath, premium home technology, luxury furnishings, luxury retail, restaurant or hotel
• Established relationships within the design/specifier ecosystem
• Strong understanding of U.S. luxury markets
• Travel Percentage: 50%

The pay range posted for this position is based on the…