Managing Director, BFT

Who We Are

Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength‑training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally.

Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States;
Stretch Lab, a concept offering one‑on‑one and group stretching services;
Yoga Six, one of the largest franchised yoga brands in the United States;
Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength‑based program.

The Managing Director of BFT is the senior leader responsible for driving the strategic growth, operational performance, and franchisee success of the brand. This role serves as the primary advocate for the BFT franchise system, ensuring the brand receives the focus, alignment, and execution required to deliver sustainable, long‑term growth. The Managing Director will define the brand’s strategic direction, translate priorities into actionable plans, and mobilize cross‑functional teams to deliver measurable improvements in studio performance, unit economics, and overall brand strength.

Operating within a matrix organization, this leader must effectively influence internal stakeholders while building strong, trust‑based partnerships with franchise owners.

• Define and lead the strategic direction for the BFT brand
• Develop and execute a multi‑year roadmap for growth, innovation, and performance improvement
• Identify opportunities to expand revenue streams and strengthen brand differentiation
• Lead ongoing brand and product evolution, including class offerings, programming, and member experience

• Serve as the primary relationship leader for the BFT franchise network
• Build strong partnerships with franchise owners and advisory councils
• Champion a franchisee‑first mindset, incorporating operator feedback into decision‑making
• Act as the internal advocate for franchisee needs, ensuring alignment across the organization
• Demonstrate empathy for studio‑level operations and franchisee investment

• Drive system‑wide performance across key metrics, including:
  • Same‑store sales growth
  • Member acquisition and retention
  • Studio profitability and unit economics
  • Franchisee satisfaction and engagement
• Own and improve studio‑level economics in partnership with franchisees
• Use data and analytics to inform decisions, track progress, and optimize outcomes

• Partner with development and operations teams to support new studio growth
• Ensure successful studio openings through strong presale execution, marketing readiness, and operational support
• Contribute to market expansion strategy and long‑term network growth

• Partner with marketing leadership to ensure national and local strategies drive measurable results
• Improve lead generation, conversion, and member growth at the studio level
• Ensure marketing effectiveness translates into tangible franchise performance

• Lead and align cross‑functional teams, including Marketing, Operations, Training & Experience, Technology, Analytics, and Development
• Ensure clarity in roles, responsibilities, and decision‑making within a matrix organization
• Remove internal barriers and drive accountability for results
• Establish clear escalation paths and alignment on ownership of outcomes

• Translate strategy into clear initiatives with defined milestones and timelines
• Establish a consistent operating cadence across teams
• Ensure consistent and effective…