Associate Brand Marketing Manager – Hearthstone

Overview

Team Name
:
Hearthstone Marketing

Job Title
:
Associate Brand Marketing Manager – Hearthstone (Contract)

Requisition : R026654

Job Description

Job Title
:
Associate Brand Marketing Manager, Hearthstone (Contract)

Team
:
Hearthstone Marketing

Reporting To
:
Associate Director, Marketing, Hearthstone

Duration
: 12 months

Start Date
:
Immediate preferred

Location
:
Irvine, CA (hybrid) preferred, but we are open to considering remote options based on candidate profile

This is a contingent worker position and will be staffed through Volt, a staffing and workforce management company.

Blizzard Entertainment’s Hearthstone Marketing Team is looking for an Associate Brand Marketing Manager to support Hearthstone’s global publishing and product marketing initiatives.

We are seeking someone with strong organizational and project management skills who thrives in a fast-paced environment and enjoys working cross-functionally. The ideal candidate is detail-oriented, proactive, and passionate about marketing and gaming.

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

• Assist the Brand Marketing team in managing Hearthstone’s creative pipeline, creating amazing content across all consumer touchpoints, including owned and operated channels, storefront, and social media.
• Champion Brand Marketing projects directly with internal creative partners and external agency partners to ensure all communications materials deliver against the creative strategy. This includes briefing external partners, gathering the necessary assets for the project, managing the day-to-day of the external creative agency and internal creative partners to help ensure we’re operating at optimal levels.
• Collaborate on driving project management pipelines for overall schedules and deadlines and review agency estimates for services. Plus, you’ll help us manage trafficking/approvals processes and asset needs and distribution to international offices.
• Participate in creative briefings and attend subsequent creative reviews to provide feedback and direction.
• Communicate and motivate cross-functional teams around a single strategy. Collaborate with key development team personnel on go-to-market strategies and creative asset development.
• Able to learn new markets quickly and adjust to changing market dynamics and competitive landscapes.
• Assist the Brand Marketing team in creating the messaging strategy and writing copy for owned and operated channels and storefront.

Minimum Requirements

• Experience:
  
  5+ years of experience in marketing, creative agency account management, mobile publishing experience a plus
• Project Management:
  Proven ability to manage multiple projects simultaneously, with strategic and creative thinking.
• Communication
  
  Skills:
  
  Experience working with cross-functional teams and external agencies communicating feedback in a clear manner. Exceptional written and verbal communication skills.
• Detail-Oriented:
  Ability to prioritize and re-prioritize tasks under shifting requirements and deadlines.
• Team Player:
  Strong ability to balance and blend the needs of various departments and team members into effective strategies.
• Organizational
  
  Skills:
  
  Excellent time-management and organizational skills.
• Critical Thinking:
  Strong critical thinking skills and the ability to navigate social conflicts professionally.
• Passion for Gaming: A passion for gaming on PC and mobile.
• Bachelor’s Degree in Marketing or a related field.
• Flexibility to travel, which may be required on occasion in this role.

• Global
  
  Experience:
  
  Experience working in a global, multicultural environment.
• Industry Knowledge:
  Awareness of mobile gaming behavioral trends
• Public Speaking:
  Public Speaking and Presentation skills.

Including a cover letter with your application is strongly encouraged, highlighting your familiarity with Hearthstone, why you are interested in working at Blizzard, and relevant knowledge/experience within the gaming industry and working with creators/influencers.

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