Product Marketing Specialist, Software Ecosystem

Responsibilities

• Lead the Product Marketing for Razer Software products including Razer Chroma and Razer Synapse.
• Create positioning and communication strategy for Razer Software including advertising, events and public relations.
• Drive initiatives with Global Business Development teams to grow the Chroma RGB ecosystem through partnerships with game developers and hardware partners.
• Develop and implement marketing launch plans to align with product team objectives and set success metrics for marketing teams.
• Coordinate cross-company initiatives with a variety of stakeholders including Razer hardware, services, sales and global marketing teams.
• Seek and manage partner collaborations to grow the Chroma RGB ecosystem.
• Work closely with the Sales and Marketing teams to plan and develop integrated global marketing programs to drive user adoption and user engagement.
• Evaluate the effectiveness of each marketing campaign and refine execution plans.
• Responsible for managing the marketing budget and driving business goals.

• Minimum of a Bachelor’s Degree in Marketing, Business, Communications or related field.
• 3-5 years of PC or Mobile Software experience in product marketing, marketing communications or GTM (go-to-market) planning.
• Strong English communication skills (both written and verbal). Chinese language skills are a plus.
• Curiosity and eagerness to learn about emerging marketing trends.
• Ability to adapt in a dynamic, fast-paced environment.
• Strong interest in tech products, electronics, and/or gaming.
• Game industry experience is an advantage.