Channel Marketing Specialist II

Our client, a leading organization in the technology and consumer products industry, is seeking a Channel Marketing Specialist II to join their team. As a Channel Marketing Specialist II, you will be part of the Marketing Department supporting the Business Development and Partner Relations teams. The ideal candidate will have strong organizational skills, strategic thinking, and a proactive attitude, which will align successfully in the organization.

Channel Marketing Specialist II

Irvine, CA

DOE

• Provide account-level marketing and promotional expertise to increase market share and revenue for Western Digital and its brands of consumer products.

• Develop, implement, and measure B2B-specific promotions and marketing plans tailored to distribution, direct market resellers, and system integrators.

• Drive demand generation programs and lead nurturing activities to achieve marketing goals through inbound and outbound strategies.

• Plan and execute live/virtual events, digital campaigns, email marketing, and direct marketing initiatives to boost brand awareness.

• Manage marketing development fund (MDF) allocation to ensure activities align with guidelines and maximize ROI, providing regular updates and ROI reports.

• Bachelor’s Degree in Marketing, Business, Communications, or equivalent experience.

• 3+ years of experience in commercial channel marketing, preferably within the storage industry or related fields.

• Proficiency with Salesforce systems, Smartsheets, and Office
  365 suite.

• Strong organizational, program management, and communication skills (verbal and written).

• Ability to work effectively in a fast-paced environment, manage multiple projects, and adapt to changing priorities.

• Opportunity to work on impactful marketing programs that drive business growth.

• Collaborate with a dynamic and innovative team in a supportive environment.

• Gain valuable experience in B2B marketing and partner engagement strategies.

• Potential for professional development and skill enhancement.

• Work onsite in Irvine, CA, with a hybrid schedule supporting work-life balance.

• Medical and Prescription Drug Plans

• Dental Plan

• Vision Plan

• Health Savings Account

• Health Flexible Spending Account

• Dependent Care Flexible Spending Account

• Supplemental Life Insurance

• Short Term and Long Term Disability Insurance

• Business Travel Insurance

• 401(k), Plus Match

• Weekly Pay

If this is a role that interests you and you'd like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you!

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