Content Creator; Social Media Specialist

Location: Irvine, CA (Onsite) |
Type: Full-Time |
Compensation: $20.00 - $30.00 per hour

Norm Reeves Dealerships is a nationally-recognized group of privately-owned retail automotive dealerships located in Southern California, Texas, and Florida. With a history dating back to 1963, our group has established a reputation for innovation, integrity, and customer‑centric services. We are expanding rapidly and are looking for talented individuals that are eager to grow their careers while the company continues to expand!

We are launching a brand‑new Content Creator (Social Media Specialist) position to support our Honda, Volkswagen, and Genesis dealerships in Irvine, CA
. This is an exciting opportunity to build and grow our social presence from the ground up. The ideal candidate is creative, organized, and comfortable being onsite capturing real‑time content across showroom, service, and team environments. You’ll help tell the story of our people, our vehicles, and the customer experience—bringing each brand’s personality to life through engaging content.

• Create compelling visual content by capturing high‑quality photos and videos of vehicle inventory, dealership events, and customer experiences—optimized for Instagram, Facebook, Tik Tok, and You Tube.
• Manage daily social media presence across all platforms, including maintaining a consistent posting schedule, monitoring and responding to comments/messages, and developing creative concepts for reels, stories, and video campaigns.
• Maintain brand consistency across Honda, Volkswagen, and Genesis by aligning content with brand guidelines while preserving a distinct voice and visual identity for each dealership.
• Track and optimize performance by analyzing engagement metrics, staying current on social media trends and algorithm updates, and adjusting strategy to maximize reach and engagement.
• Collaborate cross‑functionally with Sales and Service teams to develop monthly content calendars, coordinate vehicle availability for content shoots, and highlight promotions, events, and customer milestones.

• 1–2 years of hands‑on experience managing social media business accounts (Instagram, Facebook, Tik Tok, and/or You Tube), with demonstrated growth in engagement and audience reach.
• Strong content creation skills, with a portfolio showcasing original photo and video work.
• Excellent written communication skills, with the ability to craft engaging captions, respond professionally to customer inquiries, and adapt tone across platforms and audiences.
• Valid California driver’s license with a clean driving record.
• Proficiency in smartphone photography/videography and mobile editing apps (Cap Cut, InShot, VSCO, or similar).
• Highly organized and detail‑oriented, with the ability to manage multiple brands, content calendars, and deadlines simultaneously.

• Medical, Dental, Vision, and Complimentary Life Insurance
• 401k Matching and FSA
• Tuition Reimbursement
• Paid Time Off (accrues)
• Supplemental Insurance (Hospital, Accident, Critical Illness)
• Discounts on Vehicles, Services, and Parts

• Bring Your Best Resume – Upload your most recent version so we can see all you’ve accomplished.
• Transitioning from Another Industry? – A cover letter helps! Use it to highlight transferable skills that make you a great fit.
• Dress to Impress – First impressions count. Dress professionally and bring your authentic self.
• Rescheduling or Canceling Interviews – Life happens! If you need to reschedule or cancel, let us know ahead of time. No‑shows will be noted, so communication is key.