Marketing - Channel Marketing Specialist; Korean Bilingual

• Full-time

• Full-Time
• On Site

We are seeking a highly organized and performance-driven Channel Marketing Specialist to support retail and distribution channel growth across North America.
This role will focus on executing channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate understands how to translate brand strategy into retail activation and measurable results.

• Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco, specialty beauty, grocery)

Coordinate in-store promotions, endcaps, and secondary placements

Manage promotional calendars and ensure timely execution

2. Trade Marketing & Promotion Support

Track and manage TPDs, markdown programs, and co-op initiatives

Support retailer line reviews with marketing decks and performance insights

Coordinate promotional forecasting with Sales and Operations teams

Monitor trade spend ROI and effectiveness

3. Campaign & Content Coordination

Align digital campaigns with retail launch timelines

Coordinate with creative teams for channel-specific assets

Ensure brand consistency across all retail touchpoints

Support influencer or paid media activations tied to retail events

4. Reporting & Analytics

Track sell-through lift during promotional periods

Prepare weekly/monthly channel performance reports

Analyze campaign performance and provide optimization recommendations

Support executive-level reporting for key accounts

5. Cross-Functional Collaboration

Work closely with Sales, Operations, and Finance to ensure smooth execution

Coordinate with brand partners for product updates and marketing alignment

Assist in inventory planning alignment for major campaigns

Bachelor’s degree in Marketing, Business, or related field

2–4 years experience in channel marketing, trade marketing, or retail marketing

Experience in Beauty, Skincare, or CPG preferred

Strong Excel and reporting skills

Experience with retail promotional programs

Highly organized with strong project management ability

Strong communication and collaboration skills

Preferred Experience

Experience working with national retail chains

Knowledge of sell-in vs. sell-through dynamics

Experience with retail media platforms

Familiarity with trade spend management

All your information will be kept confidential according to EEO guidelines.