Associate Director, OTC Professional Marketing Eyecare - Irvine, CA

Company Description

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at

Follow @abbvie on X, Facebook, Instagram, You Tube, Linked In and Tik Tok.

The Associate Director, OTC Professional Marketing, is responsible for tactical execution of the U.S. marketing initiatives for the Over-the-Counter Eye Drops. This role’s key responsibilities are to assist with the development and execution of strategic marketing plans that contribute to strong business performance and drive category leadership. Collaborating closely with internal stakeholders, field sales, trade, key accounts and customers, this person assists with product positioning, key messaging and brand strategies to drive overall performance.

This person will manage various marketing programs (including media, non-personal promotion, rep delivered promotions, direct-to-physician, and professional marketing) for the franchise and will coordinate closely with sales training and trade to ensure sales effectiveness.

• Develop key marketing materials including digital selling tools, brochures for HCP personal, fulfilment, direct-to-physician, and non-personal promotion.
• Present, lead, and negotiate pieces through the legal, regulatory, and medical review process
• Provide brand support for national and regional congresses and society meetings.
• Partner closely with field sales team, inside sales, trade, and key accounts to drive commercial strategy.
• Coordinate the work of multiple external vendors and internal departments including marketing, strategic communications, training, market research, legal, regulatory, and compliance
• Develop effective working relationships with sales force, key physicians, brand teams and executive leadership. Stay abreast of industry trends in OTC, anterior segment, and eyecare.
• Collaborate closely with the trade team to support professional initiatives with retail customers.
• Collaborate and maintain a high level of communication with cross-functional partners
• Responsible for budget coordination and management
• Ability to travel up to 30%
• Supervisory responsibility:
  None

Field Sales, Trade & Customer Focus: 40%

Analytics and Budget Management: 20%

Promotional Mix: 15%

Project Management: 15%

• Education and Experience
• Bachelor's degree from an accredited institution required;
  Master's degree from an accredited institution preferred
• Minimum 5 years of healthcare sales/marketing experience required
• 5-7 years product management experience in direct to physician marketing preferred
• Healthcare industry experience with an established track record in managing industry-based marketing functions
• Essential Skills, Experience, and Competencies (includes Licenses, Credentials)
• Analytical skills
• Strong organization skills and ability to manage multiple initiatives simultaneously
• Ability to execute key strategies and initiatives
• Physician/KOL relationship experience
• Ability to work across multiple stakeholders
• Strong creative and conceptual thinking skills
• Clear communication skills, both verbal/presentation and written
• Strong interpersonal skills
• Financial/budgetary experience
• Ability to travel

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range.
  
  This range may be modified in the future.
• We offer a comprehensive package of…