Senior Manager, Paid Media Planning & Operations- Allergan Aesthetics- Irvine, CA

Overview

Company Description At Allergan Aesthetics, an Abb Vie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit  Follow Allergan Aesthetics on Linked In.

The Senior Manager, Paid Media Planning & Operations, supports the realization of business strategic imperatives through the development of integrated media models and plans. This role manages the full cycle of media planning, from briefing and translating business goals into tangible media objectives and plans, to reporting, optimizing channel mix, re-planning, and financial tracking.

Continuous optimization of brand media plans will be rigorously driven by brand KSIs, sales, and treatment goals. To bring these strategies to life, this leader will partner with key stakeholders across many disciplines—brand leads on the Consumer Marketing team, internal channel experts (SEM, Programmatic, Paid Social), creative agencies, CRM/Loyalty, Finance, Marketing Innovation & Measurement, Promotions, and more.

• Translating business treatment and sales goals into tangible media targets, multi-channel plans, holistic media strategies, audience segmentation, and budget requirements.
• Managing financial and CPT forecasting, influencer strategies, and allowance circulation.
• Ensuring executional excellence via implementation and automation of processes (using tools such as Airtable, Audience Briefs, PO Trackers, etc) to translate brand goals into digital KPIs/plans.
• Coordinating with channel teams & measurement to align on reporting, and testing priorities; organizing cadence of testing (geo hold outs, audience tests, creative, etc.) and providing direction on reporting structure and KPIs to best integrate media performance.
• Ability to proactively pull real-time data via partner platforms and Google Analytics
• Championing digital marketing strategy and partnering cross-functionally for flawless execution, compliance, and measurable impact.
• Driving innovation: testing new platforms, audiences (including 3rd-party data), measurement tools, creative placement, and partners to deliver on business objectives.
• Participating in additional initiatives and task forces:
  Hispanic, ADC support, Field support, IBT, and Affiliate Marketing Management.
• Partnering with Finance to streamline EOM reporting and quarterly accruals, as well as standardizing internal processes for SOW and PO generation and approvals

• Bachelor's degree in Marketing, Business, or related field required
• 5-10 years in Digital Media, preferably at a media agency or in-house team
• Experience in E-commerce and B2B marketing is a plus
• Mastery of digital marketing discipline and strong experience in cross-functional operations and project management.
• Proven ability to manage end-to-end media planning and operations collaboratively and effectively.

• Deep knowledge of full-funnel digital advertising strategies; ability to manage and direct internal media buying teams and external agencies
• Experience crafting and deploying digital advertising budgets in excess of $5M/year
• Ability to thrive in a fast-paced, deadline driven, team environment
• Strong communication skills, both verbal and written
• Strong interpersonal skills
• Strong problem resolution skills
• Strong budget management experience
• Presentation skills
• Self-starter with a positive, can-do attitude
• Flexible, adaptable and able to navigate fast-changing environment
• Ability to travel (up to 25%)

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may…