Head of Marketing

Head of Marketing

Field

AIs Irvine team is where embodied AI meets real robots, real sensors, and real field deployments. Based in the heart of Southern California’s robotics ecosystem, we build risk‑aware, reliable, field‑ready AI systems that solve the hardest problems in robotics and unlock the full potential of embodied intelligence. If you want your work to ship, get tested on hardware, and improve through real deployments, Irvine is the place.

We go beyond typical data‑driven approaches or pure transformer‑only architectures, combining rigorous engineering with learning systems proven in globally deployed solutions that deliver results today and get better every time our robots run in the field.

We are looking for a Head of Marketing to own Field AI’s end‑to‑end marketing, brand, and narrative execution across customers, investors, and the broader ecosystem.

This is a senior leadership role responsible for translating real product capability, deployments, and data advantage into a clear, credible, and repeatable market presence. You will own how Field AI is positioned, how our story is told, and how that story converts into revenue, credibility, and category leadership.

This role sits at the intersection of go‑to‑market, product marketing, brand, PR, and investor narrative. You will work closely with leadership, product, sales, and external partners to ensure that everything we put into the market is accurate, provable, and amplified through the right channels at the right time.

Customer and Product Marketing

• Own customer‑facing marketing that directly supports revenue, pipeline, and deployment velocity
• Define and execute Field AI’s event and exhibition strategy tied explicitly to GTM objectives
• Own product marketing materials for events and customer engagement including brochures, demos, and visual explainers
• Own website positioning and product marketing content with a focus on clarity, proof, and conversion
• Build post‑deployment customer enablement assets including operations manuals, onboarding flows, and training content
• Develop QR‑based and video‑based customer education including You Tube and private content libraries
• Own customer site videos that document deployments, use cases, and real‑world performance

Brand and Creative Direction

• Storyboard and produce high‑quality case study and capability videos grounded in real deployments
• Define how Field AI’s capabilities are shown visually and narratively to maximize credibility
• Design distribution strategies across social, owned channels, and partner amplification
• Monitor competitors and partners across social and public channels and ensure Field AI’s advantages are clearly and consistently highlighted
• Ensure Field AI is talked about correctly and credibly even when we are not in the room
• Own Field AI’s brand system including website, visual identity, logos, and core creative assets
• Define and enforce brand voice, tone, and visual consistency across all touchpoints
• Ensure brand reflects Field AI’s technical maturity, deployment reality, and long‑term ambition
• Partner with product and engineering to ensure creative work is grounded in what the system truly does

PR and External Communications

• Own PR strategy and messaging while working with external agencies where appropriate
• Ensure press coverage reflects real capabilities, deployments, and momentum
• Prepare executives for media, public appearances, and external communications
• Own news flow, announcements, and external narrative timing

Ensure Field AI is consistently positioned around three core pillars:

• Safety and deployability at scale
• General purpose autonomy across robots, tasks, and environments
• Cost‑affordable, effortless deployment with no maps, no GPS, no connectivity, and minimal human supervision

Create the right market buzz so that investors, customers, and partners independently articulate the following about Field AI:

• Field AI is the category winner and clearly ahead of competitors
• Field AI is the most general‑purpose autonomy platform with the largest TAM
• Field AI has the most real deployments and…