Sr Prod Mgr, Downstream Marketing

Overview

Sr. Product Manager, Downstream Marketing-TMTT

Innovation starts from the heart. Patients with tricuspid regurgitation (TR) face complex clinical journeys and limited treatment options. Edwards’ Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is advancing care with the EVOQUE Transcatheter Tricuspid Valve Replacement (TTVR) system—helping redefine what’s possible for patients and physicians.

As EVOQUE continues to scale globally, we are seeking a senior downstream marketing leader to lead high-impact downstream marketing initiatives that bring strategy to life in the field. This role is focused on collaborating with regions to deliver meaningful campaigns, materials, and physician engagement programs that strengthen adoption and build a connected global TTVR community.

Position Summary: Lead key downstream marketing initiatives for the EVOQUE TTVR portfolio by partnering closely with regional marketing and commercial teams. This role is responsible for translating global strategy into impactful campaigns, materials, and physician engagement programs that resonate locally while reinforcing a consistent global narrative. Your work will help shape how EVOQUE is experienced by physicians and build momentum across the TTVR community.

• Develop comprehensive marketing plans including strategies and tactics for major product launches

• Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition

• Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for major product launches

• Develop product materials and programs that support product launch and commercialization strategies for major product launches

• Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for major product launches

• Develop IFU and patient brochures required for regional product approvals for major product launches

• Collaborate with regions to identify site and physician barriers to adoption, design and pilot programs to address

• Lead the execution of a major product launch in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)

• Manage budgets related to product line, campaigns and projects

• Other Incidental Duties

• Bachelor's Degree with 8 years of work experience or equivalent; or Master’s Degree with 6 years of related experience working in sales, marketing, or healthcare industry

• Proven successful project management skills

• Proven expertise in Microsoft Office Suite

• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives

• Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards

• Extensive understanding of related aspects of marketing concepts and principles

• Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research

• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics

• Ability to assess and understand market share, pricing, ASPs, competitive dynamics

• Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards  products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks

• Strict attention to detail

• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization

• Ability to manage competing priorities in a fast-paced…